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AMA PCM Digital Marketing Exam Set 2 Questions And 100% Correct Answers(A+)
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AMA PCM Digital Marketing Exam Set 2 Questions And 100%Correct Answers(A+)
*1. Which of the following are NOT image SEO best practices? - ANSWER xA. Use alt text
that appropriately describes the image
xB. Use concise, intuitive, keyword-friendly image file names
xC. Compress large images to reduce file size
D. Use JavaScript or plugins to hide the images from Googlebot
Answer - D. Use JavaScript or plugins to hide the images from Googlebot
https://blog.rankingbyseo.com/image-seo/
2. Which of the following would be a superior way of measuring SEO performance?
ANSWER A. Through the use of web analytics tools understand what search keywords
brought visitors to your site. B. Measure the rise in cost for competitive paid search
keywords. C. Measure the quantity of mentions you get on social media via searching.
D. Calculating the number of pages indexed by search engines.
Answer - A. Web analytics tools to understand search keywords visitors came through
your site
*3. Keyword Research is also done to get marketing intelligence and continuous
marketing opportunities. Which of the following can keyword research serve? -
ANSWER A. Blogs
B. Public relations
C. Press releases
D. Advertising
E. All of the above
,Answer - E. All of the above
+4. Concerning some other toolsfor SEO, which of the following would be able to help
you audit your site, do keyword research, position tracking for your keywords,
competitor analysis, competitor backlink analysis and find new linking opportunities? -
ANSWER xA. GTmetrix
B. SEMRush
xC. Screaming Frog SEO Spider
D. Spyfu
xE. Google Analytics
Answer - B. SEMRush
https://www.robbierichards.com/seo/best-seo-audit-tools/
Document.
5. Considering various tools for keyword research, which one of the following would
allow you to rank specific keywords, reveal what the competition is doing, and outline
available opportunities? - ANSWER A. Raven Tools
B. Moz
C. SEMrush
D. Keyword Discovery
Answer - B. Moz
*6. True or False: Searchers tend to engage the content in a linear process of reading
left to right in a sequential format. - ANSWER Answer - True
,https://www.oreilly.com/library/view/designing-interfaces/0596008031/ch04.html
*7. Which HTML tag parameter will help a page improve their search engine ranking? -
ANSWER A. ismap
B. src
xC. align
D. crossorigin
Answer - B. src
https://html.com/attributes/img-alt/
https://www.greengeeks.com/blog/2019/01/03/html-tags-for-seo/
8. Which of the following is NOT one of the keyword databases? - ANSWER A. Search
engines
xB. Google AdWords
xC. Keyword Discovery
D. Toolbars
E. Internet Service Provider Data
Answer -
https://backlinko.com/keyword-research-tools
9. True or False: Keywords reflect how people think in short-format to outline their
needs when they are typing a query into a search engine. - ANSWER Answer - A. (True)
*10. All of the following are keyword tools EXCEPT: - ANSWER xA. Google Ads Keyword
Planner
, xB. Bing Ads Keyword Planner
C. Search Engine Journal
xD. Keyword Discovery
xE. Google Trends
Answer - C. Search Engine Journal
**11. True or False: In keyword competition, the amount of search volume plus the
amount of competition equals the level of opportunity. - ANSWER Answer - False
12. Which of the following steps is NOT included when reviewing a keyword list? -
ANSWER A. Collecting the keywords that peoples search most or all of the time.
B. Clarifying the target audiences
C. Identifying demographic Characteristics
D. Removing untargeted keywords
Answer: C. Identifying demographic characteristics
+13. Which one of the following characterizes the job of search engine? ANSWER A.
Crawl and index pages containing the most keywords
B. To give the user billions of webpages to choose from.
C. Gives the user the best answer
D. Big brands ranking above smaller businesses
14. What is SEO? ANWER A. Maintaining your website to keep up with the latest versions
of Google Search, Yahoo Search, and Bing.
B. Enhancing your website so that it has better rankings in organic search results
C. Utilizing digital advertising services such as Google AdWords to optimize your
marketing budget
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