Exam (elaborations)
Com 201 Exam 2 Questions And Answers Latest Update
- Course
- COM 201
- Institution
- University Of Washington
Com 201 Exam 2 Questions And Answers Latest Update
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Com 201 Exam 2 Questions AndAnswers Latest Update
audience analysis ANS✔✔ discovering as much as possible about an
audience for the purpose of improving communication with them
projection ANS✔✔ acting on the belief that others believe as you do when
actually they may not
Conventional wisdom ANS✔✔ the popular opinion of the time about issues,
styles, topics, trends, and social morals; the customary set of understandings of
what is true or right.
demographics ANS✔✔ include gender composition, age, ethnicity, economic
status, occupation, and education
ethnicity ANS✔✔ people who are united through language, historical
origins, nation-state, or cultural system
nondominant groups ANS✔✔ groups that are similar to the larger culture
but are distinguished by background, beliefs, and behaviors
8 demographics ANS✔✔ Gender composition, age, ethnicity, economic
status, occupation, education, worldview, physical characteristics
, inside informant ANS✔✔ someone who belongs to the group who can tell
you about the group, easiest way to gain knowledge.
questionnaires ANS✔✔ surveys of audience opinions
open-ended questions ANS✔✔ used in questionairres: like those on an essay
test that invite an explanation and discourage a yes or no response
close-ended questions ANS✔✔ used in questionnaires: force a decision by
inviting only a yes or no question or a brief answer
degree questions ANS✔✔ used in questionnaires: ask to what extent a
respondent agrees or disagrees with statement
methods of audience analysis ANS✔✔ observation, group identification,
interviews, questionnaires
analysis of situation ANS✔✔ size of audience, environment, occasion, time,
importance of situation
audience adaption ANS✔✔ making the message appropriate for the
particular audience by using analysis and applying its results to message
creation
Observation ANS✔✔ watching and listening to audience
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