COM 201 Questions And Answers
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surveillance, entertainment ANS✔✔ The main functions of mass
communication are cultural transmission, correlation, __________, and
__________.
synchronous ANS✔✔ media require the audience to be assembled
simultaneously with the broadcast, transmission, or event
convergence ANS✔✔ is the coming together of computing,
telecommunications, and media in a digital environment
oligopoly ANS✔✔ refers to a state of limited competition, in which a market
is shared by a small number of producers or sellers
asynchronous ANS✔✔ media does not require the audience to be assembled
simultaneously with the broadcast or event. The audience can watch it at a
time of their own choosing
computing, telecommunications, media ANS✔✔ What three elements are
needed for convergence?
political convergence ANS✔✔ Which of the following is not a form of
convergence discussed in our textbook?
, media grammar ANS✔✔ refers to the underlying rules, structures, and
patterns by which a medium presents itself and is used/understood by the
audience
media bias ANS✔✔ a real or perceived viewpoint held by journalists and
news organizations that slants news coverage unfairly
one-way, communication from one (or a few to many, anonymous,
communication to an audience that is largely a passive recipient of messages
with little or no opportunity for immediate feedback. ANS✔✔ Mass
communication traditionally tends to be
semiotics ANS✔✔ the study of signs and symbols is also known as
media literacy ANS✔✔ critically analyzing media content by considering its
particular presentation, its underlying political or social messages; assessing
media ownership and regulation issues that may affect what media is
presented in what form; knowing how technology affects media
cultural convergence ANS✔✔ What phenomenon is demonstrated when a
show that's produced in the United States (Sex and the City, for example)
becomes wildly popular in another country?
medium ANS✔✔ refers to a communication channel such as talking on the
telephone, instant messaging, or writing back and forth in a chat room
media grammar ANS✔✔ The critical consumption of mass media messages
starts with the understanding of the underlying rules according to which a
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