MKTG 409 CH. 4 2 Activities with Case Activity Questions and Answers | Latest Update | 2024/2025 | 100% Pass
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Course
MKTG 409 CH. 4 2
Institution
MKTG 409 CH. 4 2
MKTG 409 CH. 4 2 Activities with Case
Activity Questions and Answers | Latest
Update | 2024/2025 | 100% Pass
What factors should be considered when selecting a target market for a new product?
Factors include demographic characteristics, consumer needs and preferences, market size,
competi...
MKTG 409 CH. 4 2 Activities with Case
Activity Questions and Answers | Latest
Update | 2024/2025 | 100% Pass
What factors should be considered when selecting a target market for a new product?
✔✔Factors include demographic characteristics, consumer needs and preferences, market size,
competition, and potential profitability.
How can consumer behavior influence marketing strategies?
✔✔Consumer behavior shapes marketing strategies by informing product development, pricing,
promotion, and distribution channels based on insights into customer preferences and decision-
making processes.
What role does segmentation play in developing a marketing strategy?
✔✔Segmentation allows marketers to identify distinct groups within a larger market, enabling
more tailored messaging and offerings that meet the specific needs of each segment.
How can a company assess the effectiveness of its marketing activities?
✔✔Effectiveness can be assessed through metrics such as sales figures, market share, customer
feedback, and engagement rates across different marketing channels.
1
, What strategies can be used to enhance brand loyalty among consumers?
✔✔Strategies include delivering exceptional customer service, providing consistent quality,
engaging in loyalty programs, and fostering emotional connections through brand storytelling.
How does understanding consumer motivation assist in marketing?
✔✔Understanding consumer motivation helps marketers create compelling messages and offers
that resonate with the target audience, driving engagement and sales.
What are some effective methods for gathering customer feedback?
✔✔Effective methods include surveys, focus groups, social media polls, online reviews, and
direct communication with customers through support channels.
How can companies use data analytics to inform marketing decisions?
✔✔Data analytics can reveal trends and patterns in consumer behavior, allowing companies to
optimize their marketing strategies based on real-time insights.
What impact does competitive analysis have on marketing strategy development?
2
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