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Sales Force Mgt Chapter 1 Questions and Answers Graded A+ $13.49   Add to cart

Exam (elaborations)

Sales Force Mgt Chapter 1 Questions and Answers Graded A+

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Sales Force Mgt Chapter 1

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  • November 5, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • Salesforce
  • Salesforce
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julianah420
Sales Force Mgt Chapter 1

Sales Management - answer The management of the personal selling component of an
organizations marketing program.

Outside Sales Force - answerA sales force that calls on prospective customers
Makes in personal sales calls (customers home/business)

Different Types of Outside sales forces - answerB-2-B Sales

B-2-C Sales

Across the counter Selling - answerCustomers come to the sales people

Telemarketing - answerTelephone is used to contact customers

E-Commerce - answerInternet is used to contact customers

Marketing Mix - answerProduct, Place/Distribution, Price, Promotion

Core of a company's marketing system

Promotional Mix/Communications Mix - answerAdvertising

Sales Promotions

Personal Selling - Most important

Value Added Components - answerComponents that augment the product itself such as
information and service

Relationship Marketing/ Relationship Selling - answerThe process by which a firm builds
long-term relationships with customers for the purpose of creating mutual competitive
advantage

Transaction Selling - answerSales people focus on the immediate one-time sale of the
product

Consultative Seller - answerCreative problem solvers who serve as consultants to their
customers

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