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MRKT 396 Midterm (Fundamentals of Marketing Research) Exam with complete answers
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MRKT 396 Midterm (Fundamentals of Marketing Research) Exam with complete answers
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MRKT 396 Midterm(Fundamentals of Marketing
Research) Exam with complete
answers(verified for accuracy)
What does the American Marketing Association (AMA) redefine
"marketing research" as? - answer The function that links the
consumer, the customer, and the public to the marketer through
information.
What are the 5 components of marketing research? - answer 1.
Identification- specifies the information necessary to address these
issues
2. Collection- manages and implements data collection
3. Analysis- results
4. Dissemination- communicates findings and implications
5. Use of information- to help make decisions
Is marketing research fundamental to making business and
marketing decisions? - answer Yes
What are the 6 steps of the marketing research process? - answer
Step 1: Define the problem
Step 2: Develop an approach to the problem
Step 3: Formulate a research design
Step 4: Conduct fieldwork or collect data
Step 5: Analyze and prepare data
Step 6: Prepare report and presentation
, When was the National Research Act passed? - answer 1974
When was the Belmont Report published? - answer 1978
What are the 3 principles of the Belmont Report? - answer 1.
Respect for persons- what would a person want to know about the
research
2. Beneficence- level of risk compared to reward
3. Justice- what people are included/excluded
What is the IRB at OSU? - answer Institutional Review Board
The IRB is an administrative body established to protect the rights
and welfare of human research subjects recruited to participate in
research studies at OSU.
What is the most critical step in a marketing research project? -
answer Problem definition
What is the "problem audit"? - answer A comprehensive
examination of a marketing problem with the purpose of
understanding its origin and nature.
What is the Key Informant Technique? - answer Interviews with
people very knowledgeable about the general topic being
investigated (a form of qualitative research).
What is Secondary Data Analysis? - answer Data collected for some
purpose other than the problem at hand (example: US Census data)
What is Qualitative Research? - answer An exploratory research
method based on small samples intended to provide insight and
context to problems.
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