1. +/- Bias in NP (Negative) - ANS-Turns into a renter call almost
2. Present on their past issues
3. "Other then those 2-3 concerns, did you see the value in the system you had in place?"
4. MUST get it to neutral
5. +/- Bias in NP (Neutral) - ANS-Explain how the program works
6. +/- Bias in NP (Positive) - ANS-Close
7. +/- Bias in NP (Say they dont have expirance w/ uniform program) - ANS-Do you know
anyone else who has had any?
8. (Get to a neautral bias)
9. +/- Bias in NP (Say they have had expirance with a uniform program before) -
ANS-Where?
10. When?
11. Did you wear a uniform?
12. Who was the supplier?
13. Did you manage the program?
14. 4 C's - ANS-Count = Individual Garment check sheet
15. Comfort = Tell, Show, Expirance
16. Cintas = Cintro
17. Contract = Our service based agreement
18. 4 Objectives of Rapport Building - ANS-1. Set the agenda (PPP)
19. 2. Validate BM's + BO's
20. 3. Validate current program
21. 4. Validate DM + Process
22. Uncover any +/- Bias
23. Business Objectives (Big 6) - ANS-Growth - More customers
24. Profit
25. Increase Productivity
26. Customer Service
27. Reduce Turnover
28. Competitive Advantage
29. Differentiate from competition
30. Buying Motives - ANS-Image
31. Employee Benefit
32. ID/Security
33. Competitive Advantage
34. Safety
35. Soil Protection/Sanitiziation
36. Teamwork/Morale
37. Cintas Uniqueness' (presenting to a renter) (3) - ANS-Our product
, 38. Our company
39. Our people
40. Closing Methods (3) - ANS-1. Choosing colors + styles
41. 2. Scheduling a fiting event
42. 3. Summarizing the appointment
43. Displaced Programmer Strategy - ANS--Get the person who deals with the program if
theres anyone else
44. -Refocus the prospect on the BM's and BO's
45. -Provide evidence to convince the prospect that his uniform program is not meeting BO
46. -Engage wearers into the DM process
47. Handling Objections Objectives - ANS-Emphathize
48. Clarify
49. Isolate
50. Respond
51. Most Flexible step in RBS - ANS-Cintro
52. NP Presentation (How it works) - ANS-No upfront investment
53. Each employee receives 11 brand new shirts and 11 brand new pants
54. Weekly pick-up and delivery
55. 5 dirty + 5 clean and 1 on wearer
56. Inspect, repair, replace
57. Wash, dry, finish
58. Size changes included
59. Program is completely flexible
60. All for only $8 - $12 per week
61. NP Presentation (Methods) - ANS-How it works
62. Benefits to employer
63. Benefits to employee
64. Trial Close the benefit
65. Tell, Show, Expirance
66. NP Presentation (Verbiage) - ANS-"Cintas is going to invest in 11 brand new shirts, and
11 brand new pants. The reason for 11, is Cintas will be here on a weekly basis, and we
will be always dropping off 5 clean shirts, 5 clean pants, and we will be picking up 5 dirty
shirts and 5 dirty pants. The reason for the 11th one is for the change out day on
delivery. Does that make sense why there are 11?
67. Included with the program you get upgrades, so if a garment is worm out and needs to
get replaced we will provide you an additional one.
68. Repairs are also included with the program; this means if someone pops a button or has
a hole in your shirt. We're going to were repair it at no additional charge.
69. In addition if you employee gains or loses weight between summer and winter, we will
exchange that garment out for the proper size
70. Lastly you can add and delete employees to your program at no additional charge. The
only thing we ask is that you return the clothes for the employee who left your company.
71. Hey Ed, you get all this with the program, for 10-14 a week depending on colors and
inventories. How does that sound?
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