D. Avoid misinformation - Answers -Making sure to use clear, precise wording, instead
of vague wording, and insinuations is a way to?
A. show compassion
B. remain independent
C. promote diversity
D. Avoid misinformation
Social media - Answers -What has become a dominant force in the field of news, with
new platforms and new sources supplanting traditional journalists?
they can access vast volumes of content anywhere and at any time thanks to mobile
devices - Answers -What makes today's readers different from news consumers in prior
generations?
requires us to know our audience and what they are looking for - Answers -How do we
serve them and what platforms do we use?
readership survey - Answers -a study to determine the characteristics, preferences, and
reading habits of an audience
Demographics - Answers -includes age, gender, race, education, and relationship
status
psychographic information - Answers -examine an audience based on personality traits,
interests, and attitudes
geographic information - Answers -a crucial element in understanding your audience,
deals with location
Website Analytics - Answers -a term describing how media outlets examine their
audience members in terms of the content viewed, the amount of time spent on the site
and the routes the readers took to arrive at the site. This allows for the systematic
assessment of a digital audience
Unique visitors - Answers -A specific individual who views pages on a website during a
specified period of time
, Page Views - Answers -A visit by a reader to a particular page on a website
Visits - Answers -An instance of an individual going to a website
Session duration - Answers -The length of time an individual spends on a particular
website before leaving
official sources - Answers -news sources that primarily include government officials but
also other powerful people in society
Accuracy - Answers -A journalistic standard that requires content to be correct
Value - Answers -(who, what, when, where, and why) (How)
5 W's and 1 H
focuses on the why factor in journalism
Fairness - Answers -A journalistic standard that requires reporters to provide equal
standing to sources and ideas within a story as opposed to favoring one side or one
individual over the others
Objectivity - Answers -A journalistic standard that requires news writers to avoid taking
sides or infusing their opinions into stories
Critical thinkers - Answers -raise vital questions and problems by coming to grips with
the topic
gathers and assess relevant information
thinks open-mindedly within alternative systems of thought, recognizing and assessing
as need be their assumptions, implications and practical consequences
communicates effectively with others in figuring out solutions to complex problems
Topeka test - Answers -A standard that provides readers with the ability to see where
the writers got their information and how they used it. this allows readers to form their
own opinions on the matter instead of merely trusting the journalists
Critical thinking - Answers -the art of analyzing and evaluating thought with a view to
improving it. it is an ongoing process that provides individuals with the ability not only to
examine a topic but also to reflect on how they are thinking about it
how to be a better critical thinker - Answers -through practice
basic tenets of critical thinking - Answers -Asking questions to get quotes or soundbites
asking questions to catch up
don't let ego get in the way
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