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MNM3710 Exam pack 2024(Brand Management)
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MNM3710 Exam pack 2024(Brand Management)
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MNM3710 EXAM PACK2024
QUESTIONS AND
ANSWERS
FOR ASSISTANCE CONTACT
EMAIL:gabrielmusyoka940@gmail.com
, lOMoARcPSD|46589353
30.0 Points
1.0 Points
Question 1 of 30
The pricing, labelling and specific packaging used for a Castle Lite beer is referred to as the
… attributes of the brand.
A. Dualistic
B. Biolistic
C. Extrinsic
D. Intrisic
Answer Key: C
Feedback: Extrinsic attributes are all those attributes such as pricing and packaging of a
branded article. Option A and B are incorrect as it does not relate to any form of brand
attribute and option D is incorrect as intrinsic attributes are those properties of a product or
service that when changed, change the product, for example the taste of a beer or ABS
brakes on a car.
1.0 Points
Question 2 of 30
...are those properties of a product or service that, when they are changed, change the
product.
A. Extrinsic attributes
B. Dualistic attributes
C. Monolithic attributes
D. Intrinsic attributes
Answer Key: D
Feedback: Option A is incorrect as extrinsic attributes are all those attributes of a branded
article that cannot be considered part of the intrinsic attributes. Option B and C are both
incorrect.
1.0 Points
Question 3 of 30
... criteria is NOT used when choosing a brand element?
A. Likeability
B. Meaningfulness
C. Adaptability
D. Returnability
Answer Key: D
Feedback: Options A, B and C are all correct criteria that are used when choosing a brand
element.
, lOMoARcPSD|46589353
1.0 Points
Question 4 of 30
... as a brand element can be considered brand-building in nature.
A. Transferability
B. Likability
C. Adaptability
D. Protectability
Answer Key: B
Feedback: Options A, C and D are all brand elements that are considered to be defensive
in nature.
1.0 Points
Question 5 of 30
“Brand as a contract with the consumer” is descriptive of which brand element?
A. Risk reduction
B. Relationship
C. Value system
D. Identity system
Answer Key: A
Feedback: Options B, C and D are all incorrect as relationship, value system and identity
system are not being described by the statement provided.
1.0 Points
Question 6 of 30
Which of the following terms below are concerned with “consumers’ perceptions of a
brand.”?
A. Brand identity
B. Brand image
C. Brand equity
D. Brand loyalty
Answer Key: B
Feedback: Options A, C and D are all incorrect as brand identity, brand equity and brand
loyalty do not concern consumers’ perceptions of the brand.
1.0 Points
Question 7 of 30
... is concerned with the strategic goal for the brand.
A. Brand image
B. Brand equity
C. Brand identity
, lOMoARcPSD|46589353
D. Brand loyalty
Answer Key: C
Feedback: Options A, B and D are all incorrect as they are terms that do not concern the
strategic goal of the brand.
1.0 Points
Question 8 of 30
... is NOT a key goal of branding.
A. To develop and share a particular purpose
B. To develop a purpose that is ordinary
C. To develop sustainable relationships by never taking more than one gives
D. To satisfy wants and needs by building long-term relationships
Answer Key: B
Feedback: Options A, C and D are all incorrect as they are indeed all key goals to branding.
1.0 Points
Question 9 of 30
… is a market-based intangible asset that can be leveraged to improve the performance of
the organisation.
A. Brand equity
B. Brand image
C. Brand identity
D. Brand valuables
Answer Key: A
Feedback: Option B, C and D are all incorrect as these terms are not being described by
the made statement.
1.0 Points
Question 10 of 30
…, the two asset categories of brand equity provide consumers with a reason to buy.
A. Brand loyalty and Brand awareness
B. Brand awareness and brand associations
C. Perceived quality and brand loyalty
D. Brand associations and perceived quality
Answer Key: D
Feedback: Options A, B and C are all incorrect.
1.0 Points
Question 11 of 30
… is a necessary precursor for consumer consideration prior to evaluation, and is the
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