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INSIDE LVMH Modulo 1 Questions with solutions
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INSIDE LVMH Modulo 1
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INSIDE LVMH Modulo 1According to Erwan Ramberg the young generation of luxury buyers have transformed
the luxury industry in certain areas such as casualization, social media or values.
- True
- False - answer True
According to Bain and Company, by 2030, online sales will represent:
- 14% of the luxury sales
- 25%
- 33% - answer33%
What are the core values of LVMH? - answer- creativity and innovation
- quest for excellence
- entrepreneurial spirit
- sense of commitment
What challenges can you be faced with when innovating in the luxury sector?
- integrating the human sensibility within innovation
- finding the right pace of innovation
- implementing all of the newest tech innovations quickly - answer- integrating the
human sensibility within innovation
- finding the right pace of innovation
How are eco-conscious customers adapting their consumption?
- owning goods
- rediscovering vintage products
- buying new products
- rethink the product as a service (rental) and not only a good to own - answer- rethink
the product as a service (rental) and not only a good to own
- rediscovering vintage products
Select the appropiate sentences related to LVMH omnichannel strategy:
- Omnichannel is a client-centric approach aimed at providing a consistent, qualitative,
and seamless customer experience across all channels and geographies.
- the omnichannel vision is only relevant to retail as this is where the brands come in
direct contact with the customer.
- establishing a smooth omnichannel customer experience require cross-collaboration
across al teams, departments, and through all activities- from warehouses to stores. -
answer- establishing a smooth omnichannel customer experience require cross-
collaboration across al teams, departments, and through all activities- from warehouses
to stores.
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