Select the appropriate sentences related to LVMH omnichannel strategy (Select 2) -
answer- Omnichannel is a client-centric approach aimed at providing a consistent,
qualitative, and seamless customer experience across all channels and geographies.
- Establishing a smooth omnichannel customer experience requires cross-collaboration
across all teams, departments, and through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the luxury story? -
answer Yes
According to Bain & Company, the US is currently the largest market for personal luxury
goods - answer Yes
Which characteristics may help to measure the luxuriousness of an offer? - answer-
Price
- Quality
- Scarcity
- Signed by brands
- Controlled channels
- Personalised services
- Delivering experiential rewards
How do Fashion & Leather Goods Maisons offer their clientèle unique customer
experiences? (Choose 1) - answerBy mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed
the luxury industry in certain areas such as casualisation, social media or values. -
answerTrue
According to Bain & Company, by 2030, online sales will represent... - answer33% of
the luxury sales
What are the core values of LVMH? - answer- Creativity & Innovation
- Entrepreneurial spirit
- Quest for excellence
- Sense of commitment
What challenges can you be faced with when innovating in the luxury sector? (At least
1) - answer- Integrating the human sensibility within innovation
- Finding the right pace of innovation
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