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1.05 Data Management Part 2 Exam Questions with Correct Rationales Graded A+
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1.05 Data Management Part 2 Exam Questions with Correct Rationales Graded A+
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1.05 Data Management Part 2 ExamQuestions with Correct Rationales
Graded A+
Market share data for his company during the past year - Answer: Ted is planning a new advertising
campaign for his company, a stable that offers private horseback-riding lessons. Which of the following
is data that would be useful for Ted's marketing decision making:
A market-research survey - Answer: Which of the following is an example of a primary data source:
A warranty card - Answer: Which of the following is an example of a secondary data source:
sales volume analysis. - Answer: Juliana wants to measure her business's actual sales against its goals for
the quarter. She needs to conduct a
Data about buying habits - Answer: Which of the following data might a business learn from its
customers:
market share analysis - Answer: Simon wants to know how well his company did last quarter in relation
to other companies in its industry. He needs to conduct a
The company's web site - Answer: Where is the best place to start looking for data about competitors?
Don't overextend company resources. - Answer: Which of the following is a basic rule governing the
collection of data for marketing decision making:
information overload. - Answer: Pauline has gathered so much data for her business's marketing team
that she's having trouble organizing and storing them all. These data have become less useful to
Pauline's company because of
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