WGU C201 BUSINESS ACUMEN
1. Compare the styles of plans made by pinnacle managers and center managers. -
ANS-Top managers awareness on long-range, strategic plans. In comparison,
middle-degree managers focus on short term tactical making plans.
2. Define Brand Equity. - ANS-Added cost that a respected and successful call gives a
product.
3. Define Brand Equity. - ANS-Brand Equity is the introduced Value that a reputable and
Successful call offers to a product.
4. Define Consumer Behavior. - ANS-Actions of final consumers at once concerned in
acquiring, ingesting, and casting off merchandise and the choice procedure that precede
and follow those moves.
5. Define distribution channels. - ANS-distribution channels are the trails that products and
criminal ownership of them observe from producer to patron or commercial enterprise
consumer.
6. Define distribution channels. - ANS-Paths that merchandise, and the felony possession
of them, observe from manufacturer to purchaser or commercial enterprise person.
7. Define price. - ANS-The exchange value of an amazing or carrier.
8. Define store. - ANS-Retailers are distribution channel contributors that sell goods and
services to people for their very own use in place of for resale.
9. Define Supply Chain. - ANS-A deliver chain is the complete series of suppliers that
contribute to developing an awesome or service and delivering it to enterprise customers
and very last clients.
10. Define Wholesaling. - ANS-Wholesaling is the system of promoting items in the main to
retailers, different wholesalers, or commercial enterprise customers.
11. Describe the cause of tactical making plans. - ANS-The motive of tactical planning is to
determine which quick-time period sports should be applied to accomplish the
businesses general strategy.
12. Differentiate amongst a logo, logo name, and trademark. - ANS-Brand call is a call, term,
signal, image, or layout or a few aggregate used to become aware of the products of 1
agency and differentiate them from competitive offerings. A Brand Name is that a part of
the emblem including words or letters used to perceive and distinguish the corporation's
services from the ones of competition. A Trademark is a logo that has been given prison
safety.
13. Differentiate amongst comfort, buying, uniqueness, and unsought merchandise. -
ANS-Consumer purchases regularly, at once, and with little effort. Shopping Product is
usually bought simplest after the client has compare competing merchandise in
competing shops. Specialty Products is in which the consumer is inclined to make
special attempt to attain the object. Unsought Products are goods and services that
purchasers wither don't know approximately or recognise about and do not trouble
buying until they want it.
, 14. Differentiate among a merchant wholesaler and an agent or a dealer in terms of title to
the goods. - ANS-Merchant wholesalers are independently owned wholesaling
intermediaries that take identify to the products they deal with. Agents and brokers might
also or might not take ownership of the products they handle, but they never take name,
working especially to convey customers and sellers collectively.
15. Discuss the expanded importance on one-on-one advertising and marketing. -
ANS-increasing importance as clients demand greater customization in goods and
offerings. It is likewise increasingly more dependent on technology consisting of
computer aided design and production CAD/CAM. The net also offers a manner for
organizations to hook up with clients in an immediate private manner.
16. Distinguish between Consumer Products and Business Products. - ANS-B2C Goods &
Services like GPS System, Tomato Sauce, & Haircut which are purchased by means of
quit customers. Consumer Products B2B Goods and services to be used without delay
or indirectly in the manufacturing of goods for resale i.E. A coffee gadget at a espresso
shop or a printing device at a printers
17. Distinguish between Data and Information. - ANS-Data consists of uncooked statistics
and determine that could or won't be relevant to a enterprise choice and Information is
the know-how gained from processing statistics.
18. Distinguish between programmed and nonprogrammed choices. - ANS-Programmed
choices are like ordering workplace substances, easy and manifest frequently- they're
streamlined. Non-programmed are like entering a brand new market or launching a
brand new product- they require greater individual assessment.
19. Give an example of a pulling approach. - ANS-Tickle Me Elmo- they marketed it
everywhere and all of the children desired it.
20. Give an example of a pushing method. - ANS-Drug producers market to hospitals.
21. How do Consumer Products vary from Business Products? - ANS-Consumer products
along with as person items are offered to give up-customers. Business which include
reproduction machines are bought to corporations and businesses.
22. How do managers fortify company culture? - ANS-Managers use symbols, rituals,
ceremonies, and stories to boost company culture.
23. How do managers use objectives? - ANS-Objectives set guideposts by using which
managers define the companies preferred performance in such regions as new product
improvement, sales, customer service, and employee pride.
24. How do the jobs of top managers, middle managers, and supervisory managers differ? -
ANS-Top managers layout long term plans, set a route for their employer and inspire all
personnel to acquire the enterprise's vision. Middle managers recognition on the specific
project and operations, products, or clients. They increase strategies to put in force the
enterprise's strategic plans. Supervisory interact directly with non-control employees,
who produce and promote the companies goods and services. They are answerable for
imposing the plans advanced through center managers and motivating employees to
accomplish every day, weekly, and monthly dreams.
25. How Does an environmental impact examine influence the region choice? -
ANS-Because it outlines how transportation, electricity use, water and sewer treatment
