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PUR3000 EXAM 1 Questions and Answers Grade A+

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What is Public Relations? -Management of communications between an organization and its publics -A communication function of management through which organizations adapt to, alter, or maintain their environment for the purpose of achieving organizational goals. -a strategic communicatio...

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PUR3000 EXAM 1 Questions and
Answers Grade A+
What is Public Relations?

✓ -Management of communications between an organization and its

publics

✓ -A communication function of management through which

organizations adapt to, alter, or maintain their environment for the

purpose of achieving organizational goals.

✓ -a strategic communication process that builds mutually beneficial

relationships between organizations and their publics.

General public relations data such as number of practitioners nationwide &

worldwide, number of university programs, annual expenditures on public

relations (is it growing?)

✓ -$141 billion a year on public relations functions

✓ -#20 best career in America

✓ -22.61% growth rate; $84,567 average salary

Definition of Public Relations • Components/functions of public relations -

what is public relations and all the different types of public relations work

Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

✓ counseling, media relations, publicity, community relations,

governmental affairs, employee relations, investor relations,

development/fundraising, special events, marketing communications

Words that would have to be included in any almost anyone's definition of

public relations.

✓ • deliberate,

✓ • planned,

✓ • performance,

✓ • public interest,

✓ • two-way communication, and

✓ • strategic management function

What are public relations contributions to the bottom line?

Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

✓ PR contributes to the bottom line in 9 ways:

✓ 1. Awareness and information

✓ 2. Organizational motivation

✓ 3. Issue anticipation

✓ 4. Opportunity identification

✓ 5. Crisis management

✓ 6. Overcoming executive isolation

✓ 7. Change agent

✓ 8. Social responsibility

✓ 9. Influencing public policy

Public relations as a process (RACE).

✓ -Public relations is a process and is composed of components in which

RACE comprises of

✓ -Race stands for:

✓ Research

✓ Action

✓ Communication

✓ Evaluation

Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

Other terms for public relations, both positive and those less flattering.

✓ corporate communications,

✓ • public affairs,

✓ • communication,

✓ • external affairs.

✓ • Less flattering terms used in the media include

✓ flack and spin doctor

Essential abilities and qualities of public relations professionals.

✓ Writing Skills

✓ Research Ability

✓ Planning Expertise

✓ Problem-Solving

✓ Business/Economic Competence

✓ Expertise in Social Media

Basic field of public relations information such as levels, basic salary

information, what influences salaries.

Master01 | October, 2024/2025 | Latest update

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