Analytics
researching online data to identify meaningful patterns
Communications Audit
a systematic documentation of an organization's communication
efforts to understand how it communicates with its publics
constraint recognition
when people detect a problem or situation in their environ...
✓ groups of people with shared interests within an organization
Level of involvement
✓ the degree to which people feel or think that a problem or issue affects
them
Mission statement
✓ a formal statement of an organization's steady, enduring purpose
Organizational culture
✓ the unique character of an organization comprised of beliefs, values,
symbols and behaviors
Primary publics
✓ groups of people identified as most important to the success of a
public relations campaign or program
primary research
✓ designing research and collecting your own data for communication
planning
Master01 | October, 2024/2025 | Latest update
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