MG101 Marketing Test Questions with All Correct Answers
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Course
MG101
Institution
MG101
MG101 Marketing Test Questions with All Correct Answers
8 Buzz-Marketing Success Factors - Answer- 1. Choose buzz-worthy product
2. Choose buzz-prone target segment
3. Identify trendsetters
4. Lure trendsetters with coveted items in short supply
5. Allow buzz to occur
6. Control the b...
MG101 Marketing Test Questions
with All Correct Answers
8 Buzz-Marketing Success Factors - Answer- 1. Choose buzz-worthy product
2. Choose buzz-prone target segment
3. Identify trendsetters
4. Lure trendsetters with coveted items in short supply
5. Allow buzz to occur
6. Control the buzz
7. Image matters, more so in "placebo" categories
8. Go mainstream without overtly marketing to this segment
Creative decision filters for lifestyle brands - Answer- 1. Brand filter
2. Communication filter
3. Campaign filter
New Media Trends - Answer- -Rising prices of TV ads
-Measurement issues
-Loss of control by network/TV
-Growing audience cynicism
How to address new media trends - Answer- -Rising price of TV ads/measurement
issues --> Increased coordination
-Loss of control by network/TV --> Increased usage of non traditional forms/traditional
forms
-Growing audience cynicism --> Increased usage of non traditional forms
New Media Effects - Answer- -Increased coordination
-Increased usage of some traditional forms (outdoor advertising, in-store marketing,
direct mail -- email)
-Increased usage of non-traditional forms (Interactive TV, product placements in
programs & video games, internal advertising, cell phone, buzz marketing)
Price Fairness - Answer- Internal: Influenced by Decision Makers
, -Experience
-Knowledge
-Price Expectations
-Idea of "Price Fairness"
Idea of "Price Fairness" - Answer- -Cost-based vs. demand-based (price discrimination)
-Cost of raw materials vs. other costs (R&D, patents)
-Demand (a priori) vs. Demand (midway changes)
-Demand for non-essentials vs. Demand for essentials
-Demand-based pricing vs. Supply restriction
"Correct" questions - Answer- -Sequence of questions (general-specific or specific-
general)
-Scales (semantic vs. stapel, odd vs. even)
-Behavioral frequency questions
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