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INSIDE LVMH MÓDULO 1 EXAM WITH CORRECT ANSWERS.
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INSIDE LVMH MÓDULO 1 EXAM WITHCORRECT ANSWERS
According to Erwan Rambourg the young generation of luxury buyers have transformed the
luxury industry in certain areas such as casualisation, social media or values.
- True
- False - ANSWER -True
According to Bain and Company, by 2030, online sales will represent:
- 14% of the luxury sales
- 25%
- 33% - ANSWER -33%
What are the core values of LVMH? - ANSWER -- creativity and innovation
- quest for excellence
- entrepreneurial spirit
- sense of commitment
What challenges can you be faced with when innovating in the luxury sector?
- integrating the human sensibility within innovation
- finding the right pace of innovation
- implementing all of the newest tech innovations quickly - ANSWER -- integrating the human
sensibility within innovation
- finding the right pace of innovation
How are eco-conscious customers adapting their consumption?
- owning goods
- rediscovering vintage products
INSIDE LVMH MÓDULO 1 EXAM WITH
CORRECT ANSWERS
, - buying new products
- rethink the product as a service (rental) and not only a good to own - ANSWER -- rethink the
product as a service (rental) and not only a good to own
- rediscovering vintage products
Select the appropiate sentences related to LVMH omnichannel strategy:
- Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and
seamless customer experience across all channels and geographies.
- the omnichannel vision is only relevant to retail as this is where the brands come in direct
contact with the customer.
- establishing a smooth omnichannel customer experience require cross-collaboration across al
teams, departments, and through all activities- from warehouses to stores. - ANSWER --
establishing a smooth omnichannel customer experience require cross-collaboration across al
teams, departments, and through all activities- from warehouses to stores.
- Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and
seamless customer experience across all channels and geographies.
Looking at distribution, is Brick and Mortar still an important part of the luxury story? - ANSWER
-yes
According to Bain and Company, the US is currently the largest market for personal luxury
goods. - ANSWER -Disagree
Which characteristics may help to measure the luxuriousness of an offer?
- price
- quality
- scarcity
- signed by brands
- controlled channels
- delivering experiential rewards
- personalised services - ANSWER -- price
- scarcity
INSIDE LVMH MÓDULO 1 EXAM WITH
CORRECT ANSWERS
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