prcm 2400 exam 1 Actual Questions With 100% Correct Verified Answers.
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Course
BUSI 2400
Institution
BUSI 2400
"the management of communication between an organization and its public"
this definition of PR is from - correct answer Grunig and Hunt
"the management function that est. and maintains mutually beneficial relationships between an organization and the public...
"the management of communication between an organization and its public"
this definition of PR is from - correct answer Grunig and Hunt
"the management function that est. and maintains mutually beneficial relationships between an
organization and the publics on whom its success or failure depends."
this definition of PR is from - correct answer Cutlip and Center's
When an organization's communication is focused more on ______ and less on what the organization is
actually doing, negative connotations like _____ and damage control become unfortunately accurate
descriptions. - correct answer image, spin
disingenuous strategic communication involving skewed interpretation or presentation of information -
correct answer Spin
he created the principles of PR management - correct answer Arthur Page
Page's principles of PR management:
tell the - correct answer truth
deliberate attempt to make available all legally reasonable information for the purpose of enhancing the
reasoning ability of the publics - correct answer Transparency
Even in cases that necessitate secrecy, tell the truth about - correct answer what
information your organization is protecting and why
Page's principles of PR management:
, prove it with - correct answer action
90% of good PR should be determined by what an organization does and about 10% by what they say -
correct answer 90-10 rule
Page's principles of PR management:
listen to the - correct answer customer
_____ is at the heart of two-way communication - correct answer Listening
both parties send and receive information in an exchange - correct answer Two-way
communication
is information returned from the environment in response to an organization's action or communication
that can be used for continuous adjustment and improvement of the organization - correct answer
Feedback
Page's proactive PR means building _____, avoiding business practices that will lead to ______ _____
_____ and _______ how the publics will respond to business decisions that will have negative
consequences - correct answer goodwill, unfavorable business conditions,
anticipating
management style that mainly responds to problems as they arise - correct answer
Reactive
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