MKTG 2400 | exam 1 | Martin Actual Questions And Correct Detailed Verified Answers.
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Course
BUSI 2400
Institution
BUSI 2400
What is true of the marketing concept? - correct answer it focuses on the importance of understanding customers and competition
What is true of a market-oriented organization? - correct answer it develops programs that bri...
What is true of the marketing concept? - correct answer it focuses on the
importance of understanding customers and competition
What is true of a market-oriented organization? - correct answer it develops
programs that bring about mutually satisfying exchanged between selective groups
What is true of firms that adopt marketing concepts? - correct answer they focus on
integrating all the organizations activities to satisfy customer wants
customer relationship management - correct answer a company-wide business
strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly
defined and precise customer groups
market orientation - correct answer focuses on a costumer's needs and on what its
competitors offer
a critical component of a market orientation - correct answer understanding the
competitors strengths and weaknesses
sales orientation - correct answer based on the belief that people will buy more
goods and services if aggressive marketing techniques are used
what is true of the role of marketing on society? - correct answer marketing makes
food available in desired quantities at accessible locations
what is true of market-oriented firms (in context of on-demand marketing)? - correct answer
they seek to make a profit by creating customer value and customer satisfaction
, customer value - correct answer the relationship between benefits and the sacrifice
necessary to obtain those benefits
market orientation - correct answer brands that can be clearly extinguished from
others
production orientation - correct answer company introduces something of high
quality with a higher price
what is true of sales-oriented businesses (in context of on-demand marketing)? - correct answer
they try to convince potential customers to buy, even if the customer and product are mismatched
the difference between market-oriented personnel and sales-oriented personnel - correct answer
market-oriented personnel tend to have an external focus, while sales-oriented personnel tend to be
inward looking
sales-oriented - correct answer promote products aggressively to ensure that a
large number of products are sold
marketing concept - correct answer distinguishing a firms products fro its
competitors offerings
customer satisfaction - correct answer the customer's evaluation of a good or
service in terms of whether that good or service has met their needs and expectations
marketing - correct answer the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large
marketing concept - correct answer states that the social and economic justification
for an organizations existence is the satisfaction of customer wants and needs while meeting
organizational objectives
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