LVMH Certification Questions and Correct Answers the Latest Update
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Course
LVMH
Institution
LVMH
Select the appropriate sentences related to LVMH omnichannel strategy
(select 2)
- Omnichannel is a client-centric approach aimed at providing a consistent,
qualitative, and seamless customer experience across all channels and geographies.
- Establishing a smooth omnichannel customer expe...
LVMH Certification Questions and
Correct Answers the Latest Update
Select the appropriate sentences related to LVMH omnichannel strategy
(select 2)
✓ - Omnichannel is a client-centric approach aimed at providing a consistent,
qualitative, and seamless customer experience across all channels and geographies.
✓
✓ - Establishing a smooth omnichannel customer experience requires cross-
collaboration across all teams, departments, and through all activities - from
warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the Luxury
story?
✓ yes
According to Bain & Company, China will be the largest market for personal
luxury goods in 2030.
✓ agree
Which characteristics may help to measure the luxuriousness of an offer?
✓ - Price
✓ - Quality
✓ - Scarcity
✓ - Signed by brands
✓ - Controlled channels
✓ - Personalized services
✓ - Delivering experiential rewards
✓ (all of the above)
How do Fashion & Leather Goods Maisons offer their clientèle unique customer
experiences?
✓ - By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have
transformed the luxury industry in certain areas such as casualization, social
media or values.
✓ true
According to Bain & Company, by 2030, online sales will represent...
✓ - 33% of the luxury sales
What are the core values of LVMH?
✓ - Creativity & Innovation
✓ - Entrepreneurial spirit
✓ - Quest for excellence
✓ - Sense of commitment
✓ (all of the above)
What can Innovation enable at Louis Vuitton?
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