BUSA ACTUAL EXAM QUESTIONS AND CORRECT ANSWERS LATEST 2024 UPDATE
0 view 0 purchase
Course
BUSA
Institution
BUSA
BUSA ACTUAL EXAM QUESTIONS AND CORRECT ANSWERS LATEST 2024 UPDATE
A marketing strategy consists of the following elements: - Answer- the target market and the marketing mix only
Which of the following is NOT a promotional method used to inform and persuade targeted customers to buy a product...
BUSA ACTUAL EXAM QUESTIONS
AND CORRECT ANSWERS LATEST
2024 UPDATE
A marketing strategy consists of the following elements: - Answer- the target market and
the marketing mix only
Which of the following is NOT a promotional method used to inform and persuade
targeted customers to buy a product? - Answer- distribution
The middlemen in a distribution channel are sometimes called - Answer- wholesalers
A target market is a group of people who have completed surveys, questionnaires, and
other response forms and have indicated an interest in the production of a new product.
- Answer- FALSE
The two basic elements of a marketing strategy are the market research and the
marketing mix. - Answer- FALSE
The automobile industry is an example of a business that skips the wholesaler in the
distribution channel. - Answer- FALSE
The first steps i the marketing process is to - Answer- identify a market need
When you have already determined that there is a demand for the services of your
potential business, your next step is to - Answer- conduct market research
The most visible part of the marketing mix, which can be very expensive, is - Answer-
promotion
The final step in the marketing process is - Answer- maintaining good customer
relationships
Marketing is an ongoing process of tweaking a business to satisfy customers in order to
ensure quality, value, and repeated business. - Answer- TRUE
, When eight to ten potential customers are asked for feedback on a good or service,
advertisement, ideas, or packaging by a company, they are called a - Answer- focus
group
To a researcher collecting data, the New York Times is a - Answer- secondary source of
data
When a company performs an audit of current managerial expertise, manufacturing and
financing capabilities, and the organization's execution of the 4 P's in the marketing mix,
it is primarily interested in assessing its - Answer- internal strengths and weaknesses
Of the following investments, which has the greatest risk? - Answer- futures
BLANK is having a variety of investments into your portfolio, such as different types of
companies in different industries. - Answer- Diversification
Owning ten stocks rather than two illustrates the concept of - Answer- diversification
An asset allocation of 50% stocks, 40% bonds, and 5% cash is considered BLANK risk.
- Answer- moderate
An asset allocation of 95% stocks and 5% bonds is considered BLANK risk. - Answer-
agressive high
In general, the riskier an investment, the greater the opportunity for a large return. -
Answer- TRUE
The first time a company issues stock, it does so through a(n) - Answer- initial public
offering
The BLANK is a formal legal document that provides details about an investment. -
Answer- prospectus
Who acts as the intermediary between companies issuing stock and investors who
purchase stock? - Answer- an investment bank
The first time a company sells stock, it does so through an initial public offering. -
Answer- TRUE
BLANK stocks are issued by companies that produce goods or services that are
affected by economic trends. - Answer- cyclical
Blue chip stocks - Answer- are issued by companies that have a long history of
consistent growth and stability
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Scholarsstudyguide. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.