5.1 AMA PCM Pricing Concepts & Methods Questions and Answers (100% Pass)
2 views 0 purchase
Course
AMA PCM
Institution
AMA PCM
Above-, At- Below-Market Pricing
Setting a market price for a product or product class based on a
subjective feel for the competitors' price or market as the benchmark.
Bait Pricing (or Bait and Switch)
A product is promised at a low price but is either not in stock or a less
attractive ...
✓ Selling distinct multiple items offered together at a special price.
✓
Captive Pricing
✓ Pricing the basic product in a product line low, while pricing related
items higher
✓
Competition-Based Pricing
✓ A pricing strategy based on what all the other competitors are doing.
✓
Competition-Oriented Pricing Approach
✓ A pricing strategy that is based upon what the competition does.
✓
Cost-Oriented Pricing Approach
✓ Pricing approaches in which a price-setter stresses the cost side of the
pricing problem, not the demand side. Price is set by looking at the
production and marketing costs and then adding enough to cover
direct expenses, overhead, and profit.
✓
Demand Curve
Master01 | November, 2024/2025 | Latest update
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ExamArsenal. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.