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Samenvatting Marketing Fundamentals 2 Periode 2 (Meet The Business) Jaar 1 Business Studies/ AC / FC Inholland Rotterdam $3.17
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Samenvatting Marketing Fundamentals 2 Periode 2 (Meet The Business) Jaar 1 Business Studies/ AC / FC Inholland Rotterdam

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Samenvatting marketing ter voorbereiding op de fundamentals toets periode 2. Toets in één keer behaald.

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  • November 8, 2024
  • 19
  • 2023/2024
  • Summary
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Samenvatting Marketing Periode 2


Marketingmanagement
1. Analyse
2. Planning
3. Uitvoering
4. Bijsturing




Omgevingsanalyse/situatieanalyse: de basis van SWOT-analyse

,Externe analyse: Meso-omgeving (direct) - vijfkrachtenmodel van
Porter
1. Interne rivaliteit
2. Dreiging van nieuwe toetreders
3. Dreiging van substituten
4. Onderhandelingsmacht van afnemers
5. Onderhandelingsmacht van leveranciers




Externe analyse: macro-omgeving – DESTEP
 Demografische factoren
 Economische factoren
 Sociaal-culturele factoren
 Technologische factoren
 Ecologische factoren
 Politiek-juridische factoren




SWOT-analyse: Samenvatting van de interne en externe analyse

, Sterktes en zwaktes: interne analyse
Kansen en bedreigingen: externe analyse




Confrontatiematrix
Een confrontatiemix is het vervolg op de SWOT-analyse en probeer je de
belangrijkste aandachtspunten te bepalen op basis van de sterktes,
zwaktes, kansen en bedreigingen




Marketingdoelstellingen – SMART

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