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Module 10 Digital Advertising Fundamentals_ Strategy D098 WITH COMPLETE SOLUTIONS GRADED A+
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Module 10 Digital Advertising Fundamentals_ Strategy D098 WITH COMPLETE SOLUTIONS GRADED A+
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Module 10 Digital Advertising Fundamentals: Strategy D098 WITH COMPLETE SOLUTIONSGRADED A+
Terms in this set (9)
A form of targeted advertising that uses data about a user, built up over websites
Audience targeting
visited, to determine which advertisements to show
A form of targeted advertising that automatically selects advertisements based on
Contextual targeting
the context of what a consumer is viewing online or with an electronic device
A form of targeted advertising that displays a particular advertisement based on the
Geo-targeting
geographic location of potential buyers
A form of targeted advertisement that targets specific households based on a user's
IP targeting
Internet Protocol address (IP address)
Use of GPS coordinates to determine where advertisements will be displayed in a
Geofencing
specific location
Technology used to track when users take certain actions online, such as visiting a
Tracking pixel
site or an advertisement
The Federal Trade Commission (FTC) United States Independent Agency aimed at consumer protection
Guidelines established by the Federal Trade Commission relating to acceptable
Fair Information Practice Principles
information practice in an electronic marketplace
European Union regulation that requires businesses to protect the personal data and
General Data Protection Regulation (GDPR)
privacy of European Union citizens
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