100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
BUAD 332 MOON EXAM 2 CERTIFICATION QUESTIONS WITH ALL CORRECT ANSWERS GRADED A+ $12.49   Add to cart

Exam (elaborations)

BUAD 332 MOON EXAM 2 CERTIFICATION QUESTIONS WITH ALL CORRECT ANSWERS GRADED A+

 2 views  0 purchase
  • Course
  • BUAD 332 MOON
  • Institution
  • BUAD 332 MOON

BUAD 332 MOON EXAM 2 CERTIFICATION QUESTIONS WITH ALL CORRECT ANSWERS GRADED A+ Marketing Intermediaries - Answer-help the company promote, sell, and distribute its products to final buyers -resellers (amazon) -physical distribution firms (fedex) -marketing services agencies (Tombras) -financ...

[Show more]

Preview 2 out of 6  pages

  • November 9, 2024
  • 6
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • BUAD 332 MOON
  • BUAD 332 MOON
avatar-seller
Perfectscorer
BUAD 332 MOON EXAM 2
CERTIFICATION QUESTIONS WITH ALL
CORRECT ANSWERS GRADED A+
Marketing Intermediaries - Answer-help the company promote, sell, and distribute its
products to final buyers
-resellers (amazon)
-physical distribution firms (fedex)
-marketing services agencies (Tombras)
-financial intermediaries (TVA credit union)

Customers - Answer-five types of markets that purchase a company's good sand
services
1. consumer markets
2. business markets
3. reseller markets
4. government markets
5. international markets (includes other 4)

Cmpetitors - Answer-those who serve a target market with products and services that
are viewed by consumers as being reasonable substitutes

Publics - Answer-any group that has an actual or potential interest in or impact on an
organization's ability to achieve its objectives
-financial
-media\government
-citizen-action
-local
-general

Demographic - Answer-marketers track changing age, family structures, geographic
population shifts, educational characteristics, and population density

Economic - Answer-factors that affect consumer purchasing power and spending
patterns
-ex: extreme weather, healthcare, federal debt, oil/gas prices

Natural - Answer-involves the natural resources that are needed as inputs by marketers
or that are affected by marketing activities
-ex: shortage of raw materials, increased pollution, global climate change (neodymium)

Technological - Answer-most dramatic force now shaping our destiny

, Political - Answer-includes laws, gov. agencies, and pressure groups that influence or
limit various organizations and individuals in a given society

Cultural - Answer-the institutions and other forces that affect a society's basic values,
perceptions, preference and behaviors

Do companies need more info? - Answer-No, they need better info

Assessing Info Needs - Answer-a good balance of what users would like versus what
they need and what is feasible to offer

Secondary Data - Answer-Info that already exists somewhere, quicker and cheaper
than primary data
-internal database/marketing intelligence

Primary Data - Answer-info for a specific purpose at hand
-marketing research
-qualitative (observations, interviews, focus-groups)
-quantitative (survey, experiment,"big data")

Internal Database - Answer-electronic collections of consumer and market information
obtained from data sources within the company network

Marketing Intelligence - Answer-the systematic collection and analysis of publicly
available information about consumers, competitors, and developments in the marketing
environment

Marketing Research - Answer-the systematic design, collection, analysis, and reporting
of data relevant to a specific marketing situation facing an organization

Exploratory Research - Answer-marketing research to gather preliminary information
that will help define problems and suggest hypotheses

Descriptive Research - Answer-marketing research to better describe marketing
problems, situations, or markets (market potential for a product or the demographics
and attitudes of consumers)

Causal Research - Answer-marketing research to test hypotheses about cause-and-
effect relationships

Surveys - Answer--most commonly used method of collecting data for marketers
-heavily scaled/categorized responses

Simple Random Sample - Answer-every member of the population has a known and
equal chance of selection

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Perfectscorer. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $12.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

81113 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$12.49
  • (0)
  Add to cart