BUAD 332 EXAMINATION QUESTIONS WITH ALL CORRECT ANSWERS GRADED A+
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Course
BUAD 332
Institution
BUAD 332
BUAD 332 EXAMINATION QUESTIONS WITH ALL CORRECT ANSWERS GRADED A+
What is the correct sequence for the Customer Value Strategy Process? - Answer-C) Identify the value, choose the value, provide the value, communicate the value, asses the delivered value
The BCG Growth-share matrix classifies...
BUAD 332 EXAMINATION
QUESTIONS WITH ALL CORRECT
ANSWERS GRADED A+
What is the correct sequence for the Customer Value Strategy Process? - Answer-C)
Identify the value, choose the value, provide the value, communicate the value, asses
the delivered value
The BCG Growth-share matrix classifies four types of SBUs. They are _____, _____,
_______, and ________.
A) product; price; promotion; placement
B) Sales; market share; price; promotion
C) Stars; cash cows; question marks; dogs
D) Planning; organizing; leading; controlling
E) Market penetration; market development; product development; diversification -
Answer-C
When conducting market research, managers usually start with ___________ and later
follow with ___________ or __________ . - Answer-C) Exploratory research;
descriptive research; causal research
The most widely used method for collecting primary market research data is:
A) Face-to-face interviews
B) Eye-tracking devices that record web page attention
C) Surveys
D) Focus groups
E) None of the above - Answer-C
All of the following are aspects of a customer-value oriented firm, EXCEPT:
A) There is a strong commitment to innovation and thinking of new ways to deliver
superior customer value.
B) They have a customer value culture that places an emphasis on going "above and
beyond the call of duty" to satisfy customers
C) They emphasize that each group (ex. finance, manufacturing, logistics) in the
company should focus primarily on its own objectives and let the marketing and sales
dept worry about customer value
D) They are marked by a dedication to continuous learning about customers - Answer-
C
During the class on Customer Value, Dr. Moon told a story about the MG sports car he
had when he was in college. The point of that story was to illustrate the concept of:
, A) The interactive nature of customer value; how customer value lies at the intersection
of the product itself, the use of the occasion, and the goals of the customer - Answer-A
During the class on Analyzing the Market Environemt, Dr. Moon showed a graph of
generations as a percentage of the U.S. population, and "baby boomers" represented
the largest generational group. What initially cuased the increased birth rate that led to
the baby boom generation?
A) Men returning from WWII
B) Immigration increased the number of families in the US
C) A trend toward large families as a sign of social status
D) The decade-long recession in the 1950's - Answer-A
Which of the following does NOT help describe a customer-value oriented firm?
A) The firm believes in continuously learning about customers
B) The firm has a commitment to innovation
C) Everything in the firm is organized around delivering customer value
D) The firm's mission statement includes the words "customer value"
E) All of the above characteristics are true of customer-value oriented firms - Answer-D
________ is the set of actual and potential buyers of a product. - Answer-A
If you are a marketer, who is at the center of your universe?
A) The customer
B) The customer
C) The customer
D) All of the above
E) None of the above - Answer-D
Individuals and households that buy goods and services for personal consumption are
called _________ .
C) Consumer markets - Answer-C
In the class on Customer Value, Dr. Moon gave an example to illustrate the concept of
customer satisfaction. The industry he used in class was the hotel industry, and the
hotel chains he used in his example were: - Answer-C
A marketing information system (MIS) consists of ___________ to collect, sort, analyze,
evaluate, and distribute needed, timely, and accurate information to marketing decision
makers.
A) Procedures
B) People
C) Equipment
D) All of the above
E) Only A and C are correct - Answer-D
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