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AI-Powered Shopping Ads Certification Exam (Google Ads) Questions and Answers
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AI-Powered Shopping Ads Certification Exam (Google Ads) Questions and Answers
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AI-Powered Shopping Ads CertificationExam (Google Ads) Questions and
Answers
What marketing objective does Performance Max for Retail use? - Answers -Online
Sales
You work at a global company that ships products around the world. You would like to
create a Shopping campaign to promote products in the European Economic Area and
Switzerland. How are Shopping ads served in the European Economic Area and
Switzerland? - Answers -By any Comparison Shopping Service (CSS) you work with
Which two of the following are options for checking out when shoppers purchase an
item? Choose two. - Answers -Checkout on your website
Checkout in your local store
You want to use Performance Max for conversion value but are concerned about
inefficient spend. Which optional secondary bid strategy should you select? - Answers -
Target Return On Ad Spend (tROAS)
You'd like to promote your products across Google's platform but aren't sure whether a
Performance Max campaign would help you more than a Standard Shopping campaign.
Which statement is true about Performance Max campaigns? - Answers -Performance
Max campaigns can help you find and reach audiences across Google's platform
without creating a separate campaign for each channel.
What happens if you don't resolve repeated policy violations, such as the price in the
feed not matching the price on the website? - Answers -Google Merchant Center
account suspension
Which of these configurations do you need prior to launching a Performance Max
campaign? - Answers -Product feed in Merchant Center
You own a small business that sells scented candles. You're prepared to run your first
Performance Max campaign that uses a set budget. How does the system allocate
budget on a Performance Max campaign? - Answers -Budget is allocated automatically
across channels based on performance. There's no need to create a different campaign
for each channel.
, You're looking to buy six chairs for your new dining room table. A retailer advertises the
price for one dining chair in an ad. However, when users click on the ad and buy the
product, they are charged for a set of six chairs. Which Shopping ads policy is the
advertiser violating? - Answers -Misrepresentation of self or product
What are two features of a Standard Shopping campaign? Choose two.
It lets you set up campaign, bidding, and product groups manually. - Answers -It lets
you set up campaign, bidding, and product groups manually.
It allows for automated bidding to optimize campaign performance and bids.
Which of these statements is true of Performance Max campaigns?
Performance Max campaigns allow manual control over performance optimization as a
way to optimize toward a retailer's business goals. This drives simplicity, performance,
and reach. - Answers -Performance Max campaigns optimize toward a retailer's
business goals through the use of AI across Google's suite of ad networks, driving
performance, simplicity, and reach.
How do Standard Shopping and Performance Max campaigns differ in their approaches
to reaching customers? - Answers -Standard Shopping ads provide a more targeted
reach, while Performance Max accesses a wider audience across all of Google's
inventory through the use of AI technology.
Local Inventory Ads allow retailers to promote their in-store inventory and drive
shoppers to their brick-and-mortar stores.
True
False - Answers -true
What can Local Catalog Ads do? Select all that apply - Answers -all of the above
Which of the following is something retailers shouldn't do in a shifting retail landscape? -
Answers -Provide minimal information to simply things
Showcase Shopping ads allow a retailer to engage people early in the purchase
journey, when they're discovering what to buy and where to buy it. Where do Showcase
Shopping ads generally appear? - Answers -Broader queries
Smart Shopping campaigns simplify campaign management by automating which of the
following? Select All Correct Responses - Answers -all of the above
True or false? Shopping ads use product data to determine how and where to show
ads. - Answers -true
True or false? Shopping campaigns can help promote online and local inventory. -
Answers -true
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