Google Ad Certification Exam Questions
and Answers
Search- Campaign Type - Answers -appear near the search bar when people look up
business like yours
Display- Campaign Type - Answers -related to their interest, similar to
Video- Campaign Type - Answers -With Video ads, you can reach the right audience at
scale and capture their attention. Show your ads on their own or within other streaming
video content on YouTube and across Google's network of websites and apps. Only pay
when people choose to watch your ad.
Video campaigns help you bring your business's story to life. They engage customers in
different ways, like showing ads before their favorite music video or while they're
researching an upcoming purchase.
Shopping- Campaign Style - Answers -Shopping ads appear on Google Shopping next
to search results and near text and responsive ads. Shopping ads promote your
products by giving consumers detailed information about what you're selling before they
even select your ad.
Use a Shopping campaign to advertise your online and local inventory, boost traffic to
your website or local store, and find better-qualified leads.
App- Campaign Style - Answers -After a simple setup process, App campaigns run ads
across Google's largest properties, including Search, Play, and YouTube, as well as
thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get
the most downloads. Just add a few lines of text, a bid, and some assets, and the rest is
optimized to help customers find you.
With an App campaign, you can increase engagement, app installs, and even in-app
actions, like signing up for a newsletter or ordering a product.
Local- Campaign Type - Answers -ocal campaigns help you drive important offline
metrics — like store visits or in-store sales — by advertising on multiple platforms. Let
Google Ads optimize how your ads appear on Search, Maps, Display, and YouTube to
maximize your offline performance.
Hotel- Campaign Type - Answers -If you're a hotel looking to advertise rates and
availability, Hotel campaigns are for you! These campaigns display hotel prices and
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