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Google Ads - Measurement Certification Questions and Answers
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Google Ads - Measurement Certification Questions and Answers
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Google Ads - Measurement CertificationQuestions and Answers
Financial Objective - Answers -Focuses on increasing revenue, profit margin, or volume
(for example, units sold). Often larger companies will create a subgoal for each of their
lines of business.
There are only two ways to do it: lower costs or increase revenue.
You need to balance your short-term and long-term goals, and every short-term
decision needs to work toward achieving a long-term goal as well.
Strategic Objective - Answers -Outlines how you'll achieve your financial objectives.
An example of a strategic objective is increasing your brand strength. It isn't easy to
acquire new users if consumers aren't aware of your brand or don't have a favorable
opinion of it. This also makes it challenging to keep existing users. Therefore, branding
is really important for the company's ability to grow sales in the long term.
Reasonable Growth Target - Answers -Mature companies - If you're a mature company,
growth is likely to be modest, as there's increasingly less room for you to grow. This isn't
necessarily bad. Low single-digit growth for a large brand may translate into more
dollars than double-digit growth for a small brand.
Less-established companies - A less-established company could reasonably aim for
more ambitious growth. Just be mindful of diminishing returns, and understand how far
you can push your growth ambitions.
Marketing Objective - Answers -Supports the business objective. Some smaller
companies may not have the scale to warrant this level of specificity.
-Search engine marketing
-Consideration stage
-Metrics
Advertising Campaign Objectives - Answers -Refers to the goals for each channel that
are necessary for meeting marketing objectives (for example, the goal of a YouTube
campaign).
Campaign metrics: These are the individual metrics you use to measure the success of
your media objectives.
Awareness - Answers -Goal: People see that your business, product, or service exists.
, How? Address all the people who match the desired audience profile based on age,
gender, interests, and behaviors. How would you describe your company to someone
who's never heard of it?
Why?
Brand awareness
Brand recall
Top of mind
Consideration - Answers -Goal: People think about or show interest in your brand.
How? Address all the people who match the desired audience profile and have shown
some interest in the advertised product or category. How would you describe your
product (or service) to someone who's heard of your company but is unclear about what
you could do for them?
Why?
Brand favorability
Brand preference
Brand association
Brand liking
Purchase intent
Sales - Answers -Goal: People do something, like make a purchase.
How? Address all the people who have shown a strong interest in the advertised brand
or product. Why would someone choose your product (or service) over a competitor's?
What's so special about it?
Why?
New users
Transactions
Average order size
Return on investment
Return on ad spend
Cost of sales
Cost per action
Leads - Answers -Goal: People care enough to purchase more or advocate for your
business.
How? Address current users. How can you deepen your relationship with your users or
allow them to advocate on your behalf?
Why?
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