Exam (elaborations)
Google ads certification assessment exam questions with correct answers
- Course
- Institution
Google ads certification assessment exam questions with correct answers
[Show more]
Content preview
Google ads certification assessmentexam questions with correct answers
Ways google ads advances business goals - Answers --drive sales
-get leads
-increase website visits
-influence consideration
-build awareness
-promote your app
3 Principles Google ads is built around - Answers -Relevance
Control
Results
Relevance - Answers -helps you connect with the right people, with the right message,
at the right time. Your ads can appear on Google Search, Youtube, and more, just when
someone is looking for products or services like yours. You can also customize options,
such as keywords and location, to get in front of the most relevant customers
Control - Answers -google ads give you complete control over your budget. You choose
how much to spend per month, per day, and per ad. Based on your settings, Google
Ads uses a lightning-fast action to determine which ad to show. If you want to change
your strategy, you can easily adjust your ad, modify your budget, or pause and restart a
campaign.
Results - Answers -use measurement tools to understand how your campaigns are
performing. Plus, smart technology lets you create, manage, and optimize your
campaigns so you can get the most out of you investment
Q: You're a brand manager with an commerce retail company, and are looking to
advertise online and measure the volume of sales coming from your digital campaigns.
Which benefits google ads could help? - Answers -A-Results
Google Ads campaign types - Answers -Search
Display
Video
Shopping
App
Search - Answers -search ads appear next to google search results and on other
Google partner sites, like YouTube, when people look for businesses like yours. With a
, search campaign, you can make sure potential customers notice your brand, consider
your products, and take action.
Display - Answers -can appear across a network of more than 2 million sites and apps,
reaching 90% of people on the internet. Your ads get matched to content related to your
business or to your customers' interests. Use a Display campaign to increase exposure
and reach audiences with specific interests across the web.
Video - Answers -with video ads, you can reach the right audience at scale and capture
their attention. Show your ads on their own or within other streaming video content
across YouTube and across Googles network of websites and apps. Only pay when
people choose to watch your ad. Video
Shopping - Answers -shopping ads appear next to search results and near text and
responsive ads. Shopping ads promote your products by giving consumers detailed
information about what you're selling before they select your ad. Use a shopping
campaign to advertise your online and local inventory, boost traffic to your website or
local store, and find better-qualified leads.
App - Answers -after a simple setup process, App campaigns run ads across Google's
largest properties, including Search, Play, and Youtube, as well as thousands of mobile
sites and apps. Your ads and bids are automatically adjusted to get the most
downloads. Just add a few lines of text, a bid, and some assets, and the rest is
optimized to help customer find you.
Specialized campaign types - Answers -Local
Hotel
Discovery
Local - Answers -local campaigns help you drive important offline metrics- like store
visits or in-store sales—by advertising on multiple platforms. Let Google ads optimize
how your ads appear on search, map, display, and youtube to maximize your offline
performance
Hotel - Answers -these campaigns display hotel prices and availability on search, maps,
and assistant to connect you with the millions travelers actively searching for you.
Discovery - Answers -you can easily engage customers across googles most popular
properties with a variety of rich, unique ad formats. Reach your users across the
youtube home feed, gmail, and googles discover feed
Smart Campaigns - Answers -the default for advertisers new to Google Ads. They're a
great fit for those who want an easy way to reach relevant customers and drive results
but have limited time or experience with managing google ads campaigns. Let our smart
technology improve your ads, so you can focus o whats most important—running your
business.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
81989 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now