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Google Ads Certification FINAL Exam Questions and Answers
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Google Ads Certification FINAL Exam Questions and Answers
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Google Ads Certification: FINAL ExamQuestions and Answers
The Importance of Search - Answers -Every day, about 3.5 billion searches are made
using Google Search. Everywhere, people are searching for information, shopping
online, comparing product prices, getting directions, or just learning something new.
Google's mission is to organize all this available information and make it accessible and
useful.
When people want to know, buy, go, or do, Google Search is their first stop!
Translate user intent into business results - Answers -With Google Search campaigns,
your ads show up alongside search results when people are looking for the products or
services you offer.
How do Google Search ads connect you with your customers?
Let's follow a potential customer, Luca, to learn how Google Search ads work. After
living in the city for a while, Luca has decided he'd prefer to bike to work. But which
bicycle should he buy? - Answers -
What led Luca to purchase the bike?
1. Luca clicking on the ad and arriving at the right page
2. The enticing headline on the text ad
3. The advertiser creating a Google Search campaign
4. Luca seeing the bike in the store and revisiting the website to find it online - Answers
-All of them!
Is a Google Search campaign the right solution for you?
Check off each item that applies to you.
1. Do you want your business to appear when users are researching and comparing
different options?
2. Do you want your business to be there at the exact moment someone is looking for
the kinds of products or services you offer?
3. Do you want your business to show up on search results when businesses similar to
yours are showing up?
4. Do you want to learn about what users are looking for and the ads they're engaging
with so you can come to an informed decision on how to add more value to their lives? -
Answers -If you selected at least one item, then creating a Google Search campaign is
perfect for your needs.
,Step 1: Setting up a Search campaign
When you set up a Search campaign, think through the different ways to drive more
traffic to your site, service, or product. - Answers -Where do you want your ads seen?
How much do you want to invest?
What do you want to share in your ads?
What keywords will match your customer's search terms?
Step 2: About Company Search campaign - Answers -Hiroko is a digital marketing
manager at a major online bicycle and adventure sports store called Your Adventure.
Let's see how she sets up her first Search campaign!
Last year, Hiroko's company sold more bikes online than offline, so she wants to create
promotional text ads with a Google Search campaign to get even more customers to her
online store.
If Hiroko can increase bike sales by 20% this year and stay within her budget, she'll get
that promotion she's been working toward!
Step 3: Create Search Campaign - Answers -To create her Search campaign, Hiroko
opens her Google Ads account.
Since Hiroko wants to increase sales by bringing in more customers, she sets the
campaign's marketing goal to Sales.
Select the panel to learn more.
Step 4: Google Search Network - Answers -Next, Hiroko needs to determine where her
text ads will show and how to get the most exposure for them.
She selects the Google Search Network, which includes, by default, Google Search
partners. Her ads will show on Google Search, but also extend to the hundreds of
additional sites partnering with Google. Showing her ads to even more people out there
should help her grow her business!
Select the panel to learn more.
Step 5: Devices - Answers -Now Hiroko needs to decide which devices to show her ads
on, based on what her customers use to search and shop for bikes.
Since they research, compare prices, and make purchases both at home and on the go,
she selects the desktop, mobile device, and tablet options. This way, her ads can
appear throughout the entire customer journey!
Select the panel to learn more.
Step 6: Locations & languages - Answers -Since the majority of Your Adventure's sales
are from online purchases, she targets all the locations they ship to. She also chooses
,to target all languages, as she doesn't want to miss out on anyone looking to purchase
a bike.
Select the panel to learn more.
Step 7: Bidding & Budget - Answers -After Hiroko decides where to display her ads, she
focuses on how much she's going to spend.
She determines her budget — how much she's comfortable with spending each day —
knowing she can change it at any time.
Then she determines her bid strategy, which is the way she sets her bids for different
keywords. She can manually set her bid amount for each keyword, or let Google Ads do
it for her. Since this is her first campaign, she chooses an automated bidding strategy to
save time. Google will automatically optimize her bids based on the campaign goals
she's set.
Select the panel to learn more.
Campaign: - Answers -Campaigns are created around a marketing goal and set up
based on the actions you'd like customers to take.
The marketing goal should be the main thing you want to achieve for your business and
can be changed at any time. Search campaign marketing goals can be set to Sales,
Leads, or Website Traffic. (Display, Video, and App campaigns have additional goals to
choose from.)
For example, if Hiroko wants to increase store email list signups, she can create a
Leads goal campaign.
Network - Answers -The Networks setting indicates where you want your ad to appear,
based on the campaign type you select.
For example, with the Google Search Network, your ad can appear on Google Search
sites, in addition to search results on Google Play, Google Shopping, and Google Maps
(including the Maps app). Your ad can also appear on non-Google search sites (like
CNN) that partner with Google to show search ads; these are called search partners.
You also have the opportunity to expand to the Google Display ads network, where your
text ad can show on sites that partner with Google to show ads.
Locations & Languages - Answers -Your campaign's ads are eligible to show to
customers located in, or who show interest in, a geographic location.
For example, a Parisian bakery owner can reach people located in Paris only, while an
online shoe retailer that ships to Canada and the US can connect with people in both
countries.
, Language targeting allows you to restrict where your ads may appear, based on the
user's language settings and the language of the site.
Devices - Answers -Campaigns target all types of devices, which include desktop,
tablet, and mobile. You can also choose to customize ads for different devices.
Bidding & Budget - Answers -Your bid strategy controls the manner in which you pay for
users to interact with your ads. Once you choose the metric you'd like to focus on for
your campaign, you'll see different bidding options to help you optimize for it. You can
choose to manually set your bids for clicks on your ads, or let Google Ads do it for you.
Your budget is the average amount you're comfortable spending each day on your
campaign. The budget you choose is entirely up to you, and you can adjust it at any
time.
Knowledge Check - Answers -1. The web traffic marketing goal will help you get more
customers to learn about your new products.
2. The leads marketing goal will help you generate leads by gathering contact details
through a signup page.
3. The sales marketing goal will help you encourage customers to complete a purchase.
How to get ads in front of the right customers? - Answers -1. She starts by creating ad
groups.
For each ad group, she can create specific text ads and a list of search keywords — the
words and phrases that will prompt her ads to show up. Since it's best to create ad
groups around themes or products, Hiroko's plan is to create multiple ads groups, one
for each of her bike types: kid's bikes, mountain bikes, and road bikes.
This level of granularity gives her more control to get the right ad message to the right
customers.
2.For each ad group, she creates a unique list of keywords.
She thinks about the search terms people may use when researching or looking for
bikes, and uses those as her keywords. Building a solid keyword list can help her match
her ads with the right customers!
Take a look at some of the keywords she selected for her Kid's Bike ad group:
kid bikes
children's bike
girl bikes
boy bikes
first bike
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