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Google Ads Search Certification Exam Questions and Answers
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Google Ads Search Certification Exam Questions and Answers
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Google Ads Search Certification ExamQuestions and Answers
Google Ads can advance business goals by - Answers -Driving sales, getting leads,
increasing website visits, influencing consideration, building awareness, and promoting
apps.
What three principles are google ads built around? - Answers -Relevance, control,
results
You're a brand manager with an eCommerce retail company. You're looking to
advertise online and measure the volume of sales coming from your digital campaigns.
Which of the following benefits of Google Ads could help you accomplish your goal? -
Answers -Results: Use Google Ads' measurement tools to understand how your
campaigns are performing.
What are the 5 types of google ad campaigns? - Answers -Search, Display, Video,
Shopping, and App
Search Campaigns - Answers -Drive action on your site when users are searching for
similar products or services.
Display Campaigns - Answers -Increase brand awareness when users are browsing
content they're interested in online.
Video Campaigns - Answers -Reach your target audience at scale and bring your
business' story to life.
Shopping Campaigns - Answers -Promote your products, share details about your
inventory, and boost traffic to your online or physical store.
App Campaigns - Answers -With an App campaign, you can increase engagement, app
installs, and even in-app actions, like signing up for a newsletter or ordering a product.
Bid Limit - Answers -The most you will pay per click for ads in an ad group
Budget - Answers -average amount that you're comfortable spending each day on your
campaign
Marketing Goal - Answers -the main thing you want to achieve for your business and
can be changed at any time. Search campaign marketing goals can be set to Sales,
, Leads, or Website Traffic. (Display, Video, and App campaigns have additional goals to
choose from.)
Web Traffic Campaign Goal - Answers -Get more customers to learn about your new
products.
Leads Campaign Goal - Answers -Gather contact details through a specific signup
page.
Sales Campaign Goal - Answers -Encourage customers to complete a purchase
Components of a Text Ad - Answers -Headline, URL, Description
five match type options for your keywords - Answers -broad match, modified broad
match, phrase match, exact match, and negative
Broad Match (Default) - Answers -Broad match shows ads if a keyword (or any
variations like misspellings, synonyms, or related searches) are included in a user's
search terms.
Broad Match Modifier - Answers -Adding a + sign in front of a keyword turns it into a
broad match modifier. This prompts your ads to appear only if the keyword or its close
variations are in any part of the search terms.
Phrase Match - Answers -Placing quotation marks around the keywords turns them into
phrase match. This prompts your ads to appear only if the keywords within the quotation
marks or close variations of them match a user's search term.
Exact Match - Answers -To use exact match, place brackets around the keywords. This
way, your ads will only show if the search means the same thing as your keyword. It
may include close variations of your keyword, like misspellings, plurals, and synonyms.
Negative Keywords - Answers -Adding a minus sign in front of the keyword scooter
makes it a negative keyword (-scooter). This means ads won't show if someone
includes that negative keyword in their search
How many keywords do you think you'll need to add to your ad groups in order for your
ads to match to the most relevant user searches? - Answers -5-20 Keywords
how do dynamic search ads work? - Answers -1. You specify the pages of your website,
daily budget, and an ad template.
2. The customer enters their search term in Google Search.
3. If you have content relevant to the search, Google dynamically generates an ad
headline and destination URL to the best matching page on your site.
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