Exam (elaborations)
Google Ads Search Certification Exam with correct Answers
- Course
- Institution
Google Ads Search Certification Exam with correct Answers
[Show more]
Content preview
Google Ads Search Certification Examwith correct Answers
What's the best way to get their ads on each search engine? - Answers -Find a tool to
manage the ads for me: Using a search engine management platform gives you a
single interface to manage complex accounts across multiple search engines, analyze
campaigns, and automate bidding.
Search Engine Marketing - Answers -The general process includes:
An advertiser bids on keywords with the amount they are willing to pay for a user to click
an ad
The engine ranks advertisers based on their bid and relevance to the search
The best matching ad appears alongside the user's search results
Benefits of a SEM platform - Answers -Consolidated data, single interface, optimization
Ads appearing + ranking - Answers -1. An advertiser bids on keywords
2. The search engine ranks the keywords
3. The best matched ads appears alongside search results
How Google Search is used - Answers -Consumers online constantly, search in
moments of need, they use devices on the go
3 main elements on a results page - Answers -Shopping Ads: Appear based on search
terms (attention grabbing)
Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions
Organic Results: The set of ads following text ads, these results are offered free of
charge but appear do to relevance of the search
3 R's of Google Search - Answers -Reach: Engaging with new customers in moments of
need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency into what's
working then improving your campaign's performance over time
, What part of her search results page would share the store's telephone number? -
Answers -The Text ad extension
Where can you show ads? - Answers -Google Searches, Youtube, NYT, etc.
Google Ads - Answers -An online advertising tool that helps businesses connect with
their customers
Benefits of Google Ads - Answers -Connect with customers when it matters, Control
your cost, Improve performance
Which of the following features would help you manage spend and avoid showing your
ad too broadly? - Answers -Create a maximum budget, pause campaign if need to re-
evaluate, control who sees your ad with targeting controls
What factors contribute to Ad Rank? - Answers -Your bid, the impact of ads formatted
enabled, the likelihood ad will get clicked, the estimated measure of how well your
website gives users who click your ads a valuable experience and how relevant your ad
is
Google Ads Auction - Answers -The system responsible for taking all these factors into
consideration and ultimately deciding your ads position and whether it'll show up at all
Google Ads Auction Steps - Answers -1. Cast a wide net to find relevant ads
2. Pare down to eligible ads only
3. Show only ads that meet the Ad Rank threshold
Making your ads seen: The influential factors - Answers -Bid: The maximum amount
you are willing to pay for a user to click on your ad and visit your site.
Expected CTR: is the prediction of how often your ad will get clicked when shown for a
keyword.
Landing Page: A positive landing page contains relevant/original content, easy
navigable and articulates your business clearly
Ad Relevancy: Calculated by analyzing the language in your ad to determine how well it
relates to the search query
Ad Formats: Using various ad extensions can help rank
Quality Score - Answers -The 1-10 ranking that is reported for each keyword in your
account calculated by estimating the quality of your ads and their associated landing
pages
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67474 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now