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google ads search study guide with correct answers
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google ads search study guide
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google ads search study guideWhat's a key objective in delivering ad extensions? - Answers -Providing the right users
with the right information at the right moment.
A performance marketing manager wants to improve the performance of their Search
campaign. They check the Google Ads recommendations page and notice that their
campaign's optimization score is 22%. How should the manager interpret this score? -
Answers -The campaign performance could improve by 78% if the manager adopts the
optimization score recommendations.
Rina has heard the term Quality Score mentioned before and is interested to learn what
it actually is.Which statement describes Quality Score? - Answers -It's an estimate of
the quality of your ads, keywords, and landing pages.
What is a main benefit of using Search Audience solutions? - Answers -They can help
send the right message to the right customer with the right bid.
Alex has started a Google Search campaign designed to promote his online motorcycle
accessories store. His store focuses on custom helmets.How might Google Search Ads
provide value to Alex? - Answers -By showing his ad to people searching for related
information about helmets.
Maria has been told that she should use the Performance Planner on a monthly
basis.Why should she do so? - Answers -To react to ever-changing external factors
Pete is the marketing director for an electric car company. He recently chose "leads" as
his Google Search campaign marketing goal.What did he hope to achieve by selecting
"leads" as his goal? - Answers -Increase e-mail list sign-ups from potential customers.
Which of the following goals can you achieve for your marketing campaign by using
automated bidding? - Answers -To reach the right user with the right message at the
right time
What are two ways that Performance Planner can help reveal the possibilities across all
your Google Ads campaigns? (Choose two.) - Answers -Validation
Simulation
Asam is learning about Google Ads Search. He wants to know why a marketer might
use callout extensions.For which activity are callout extensions beneficial? - Answers -
Highlight key information and unique selling points of a business
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