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Google Ads Training Exam Questions and Answers
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Google Ads Training Exam Questions and Answers
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Google Ads Training Exam Questionsand Answers
Your boss liked your suggestion of tracking conversion rate and wants you to
recommend a portfolio of metrics to track the company's ability to increase sales. Which
metrics would you recommend? - Answers -Conversions, Conversion rate, cost per
acquisition
Which of the following are examples of GoogleAds ad formats?
1. An ad with text and a clickable link that shows on Google Search results
2. An image ad that shows on a fashion blog site
3. A video ad that shows before a YouTube video - Answers -All three are examples
What is Google Network? - Answers -Google Network is made up of two networks:
search and display. They are the places where your Google Ads can appear
Where can GoogleAds appear? - Answers -Google sites, partner sites, and other
placements like mobile phone apps
Why might Kai the handyman prefer Google Search Network? - Answers -He likes how
the network makes it easy for people to find him and it displays ads across many sites
and platforms
Karine the handbag designer might prefer Google Display Network. Why? - Answers -
She can showcase pictures of her product in media formats on sites like YouTube,
Google sites, Blogger, and Gmail, etc.
How are the Search Network and the Display Network distinguished? - Answers -Each
are distinguished by the types of sites on which your customers can see your ads.
What are keywords? - Answers -A keyword is the words and/or phrases someone uses
to search on Google
On Search Network where might your ads appear? - Answers -Google Search, Google
Shopping, Google Maps and Google Play.
In addition, search sites that partner with Google
Where might your ads appear on the Display Network? - Answers -Google sites like
YouTube, Blogger, and Gmail.
,In addition, partnering websites across the internet
What is the purpose of Ad formats on Google Network? - Answers -They let you choose
how to communicate your business to your audience.
Types of Ad formats? - Answers -Text ads, ads with extensions, responsive ads,
shopping ads, image ads, video ads, app promotion ads, call-only ads, rich media ads
What are Text ads? - Answers -The most common kind of Search ad includes a
descriptive headline, website URL, and descriptive text like a call to action
Where do text ads show? - Answers -Search Network, Search Partners
What are Ads with extensions - Answers -Ad extensions provide additional information
to your text ad, such as your buiness's address or phone number
Where do ad extensions show? - Answers -Search Network, Display Network
(depending on the extension)
What are responsive ads? - Answers -The Display Network offers ads that adjust to
match the pages and apps that show them. Viewers are more likely to see these ads
because they blend in with the content the viewers came for.
Where do responsive ads show? - Answers -Display Network
What are shopping ads? - Answers -In addition to an image, Shopping ads contain
product and pricing information so users get a strong sense of the product you're selling
before clicking your ad.
Purpose of shopping ads? - Answers -They are ideal if you're managing a large
inventory of products
Where do shopping ads show? - Answers -Google Shopping, Google Search, Google
Search Partner websites, including Youtube and image search in some countries
Purpose of responsive ads? - Answers -Responsive ads can go a long way to help build
awareness, influence consideration, and drive action
What are image ads? - Answers -Image ads capture people's attention as they browse
websites in the Google Display Network
Where do image ads show? - Answers -Search Network and Display Network
(Image ads show on search partner networks but not the Google Search Network)
What are video ads? - Answers -A standalone video ad or a video ad that run inside
another streaming video
, Where do video ads show? - Answers -Search Network and Display Network (Video
ads show on search partner networks, but not the Google Search Network)
What are app promotion ads? - Answers -Send your customers to an app tore to
download your app, or include a deep link directly into your app
Where can app promotion ads show? - Answers -Search Network and Display Network
What are call only ads? - Answers -They allow your customers to call your business
directly by clicking on your ad. They're useful for driving phone calls to your business
from devices that can make calls
Where do call only ads show? - Answers -Search Network
What are rich media ads? - Answers -They are engaging ad formats that often include
animation or other types of motion
Where can rich media ads be found? - Answers -Display Network
Can you use any ad format on either Google Search and Display Networks? - Answers -
Some formats like shopping ads can only show on the Search Network, some like Rich
media ads can only how on the Display Network and some can show on both
Your boss shows you a mobile ad for a competitor that has an option to click to call the
competitor's business right from the ad. Your boss wants to know how the competitor is
doing this. What do you say? - Answers -They're using ad extensions and anyone can
set those up
Why use ad extensions? - Answers -Ad extensions provide: visibility, performance, and
value
How are ad extensions charged? - Answers -No fee to set up extensions. But each time
someone interacts with her extensions - to place a call or click through to a specific
page on your website - she'll pay the same amount as if someone had clicked on her ad
When do ad extensions show up? - Answers -Google ads selects which extensions to
show in response to each individual search on Google.
Ad extensions show with your ad when: - Answers -1. The extension (or combo of
extensions) is predicted to improve your performance
2. Your ad's position and Ad Rank is high enough for extensions to show. To show
extensions, Google Ads requires a minimum Ad Rank.
What ad extension should you use if your goal is for all business objectives? - Answers
-Sitelink extensions
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