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Google Ads Video Certification Exam with correct Answers
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Google Ads Video Certification Exam
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Google Ads Video Certification ExamThree reasons why users choose YT: - Answers -- Rich Culture
- Opportunity to engage with creators
- Connect with a community
What does only YT offer consumers: - Answers -- Hyper personalization
- Highly engaging when they are on the platform
4 Reasons why creators choose YT: - Answers -- Freedom
- Reach
- Infrastructure
- Income
The 4Rs of responsibility and how progress is measured: - Answers -Remove: Remove
content that violates YouTube policies.
Reduce: Machine learning and reviewers analyze, address, & remove violative content
at both speed and scale.
Raise: Raise up authoritative sources for news and information.
Reward: Reward trusted creators with the privilege of monetizing their content
How YouTube protects brands from potentially harmful content: - Answers -1. You
upload your videos to YouTube.
2. Based on user flags and policy review, videos that don't comply with community
guidelines are removed.
3. Classifiers determine whether videos comply with monetization policies. If they do,
they may be eligible to run ads.
4. A combination of campaign audience settings determines whether your brand's ads
will run.
Content type controls - Answers -____ allow advertisers to opt out of placements on live
streams, embedded videos, and in-game videos.
Keyword control - Answers -____ is the narrowest way for an advertiser to control
where their ads appear.
, Topic controls - Answers -____ keeps ads off videos whose themes aren't relevant to or
don't align well with a brand.
Digital content labels - Answers -____ are the broadest tools for aligning an advertiser's
campaign with the right content.
Inventory modes - Answers -____ allows brands to opt into one of three inventory
modes.
3 types of marketing objectives for video campaigns: - Answers -Awareness: Build
awareness and recall by reaching potential customers and keeping your brand top of
mind.
Consideration: Grow consideration and interest by influencing potential customers in the
opinion-shaping moments when they're most receptive to your message.
Action: Drive action among potential customers in decision-making moments, making it
easier for them to take meaningful actions that you can measure.
Using their Google Ads account, YouTube account managers can collect what data on
an ad? - Answers -- Completed views.
- Partial views.
- Channel subscriptions.
- Clickthrough rates on CTAs.
- Views sourced from a user sharing the content.
- Views on the brand's other content that can be attributed to a person initially viewing a
video ad.
Measurement - Answers -____ is one of the most important parts of a YouTube full
funnel strategy.
Awareness - Answers -You want to make sure people know about your product,
offering, or service.
Consideration - Answers -You want to make sure people think about your brand when
making a decision.
Action - Answers -You want to increase the number of signups on your website.
Benefits of video reach campaigns: - Answers -1. Drive reach goals:
- Video reach campaigns are optimized for your reach goals. You can choose to reach
more unique users (using bumper ads, skippable in-stream ads, or an optional mix of
the two formats) or reach users with your entire message (using non-skippable in-
stream ads).
2. Flexibility to choose how you meet your goals when looking for unique users:
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