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Google AdWords Certification Fundamentals Exam Questions and Answers
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Google AdWords CertificationFundamentals Exam Questions and
Answers
What are the three different places that AdWords can show? - Answers -Google
Search, YouTube (and corresponding sites), and New York Times (and other top rated
sites)
An online advertising tool that helps businesses connect with their customers. You
create your online ad, tell who you want to reach and it will bring your ads to them -
Answers -AdWords
What are the benefits of AdWords? - Answers -Connect with your customers when it
matters; Control your costs; Improve performance
How does AdWords help connect with your customers when it matters? - Answers -
AdWords has a sophisticated targeting system that helps you show your ads to the right
people, in the right place, at the right time. Use keywords, location, demographics and
more to target your campaign
How does AdWords help you control your costs? - Answers -AdWords gives you
complete control over your budget. You choose how much you spend per month, per
day and per ad. There's no minimum
How does AdWords improve performance? - Answers -AdWords shows you how many
people see your ads, what percentage of them click to visit your website, and even how
many click to call you. With these tracking tools, you can even see the actual sales your
website is generating as a direct result of your ads. If you want to change your strategy,
you can tweak your ads, try new keywords, or pause your campaign and re-start it
whenever you'd like.
What are three examples of AdWords ads? - Answers -1. An ad with text and a
clickable link that shows on Google search results. 2. An image ad that shows on a
fashion blog site. 3. A video ad that shows before a YouTube video
What two networks is the Google Network made of? - Answers -Search and Display
Setting up campaigns to include keywords and displaying ads across many sites and
platforms and customers can connect in multiple ways across different devices in
moments of need - Answers -Google Search Network
,The words or phrases someones uses to search on Google - Answers -Keywords
Where can Google Search Network display ads appear? - Answers -Google Search,
Google Shopping, Google Maps and Google Play as well as search sites that partner
with Google
Showcase in rich media formats on sites like YouTube or others with content related to
their targeting. Able to select the placements, topics and audience for ads - all
customizations that suit the goal - Answers -Display Network
Where can Display show up? - Answers -Ads can appear to so many potential
customers on Google sites like YouTube, Blogger and Gmail as well as millions of other
websites around the world.
This network can connect you with customers at the exact moment they're engaged in
an online activity connected to what you offer - like searching for your product, reading a
blog about your industry, or watching a related video on YouTube. - Answers -Google
Network
What are the most popular ad formats on the Google Network? - Answers -Text Ads,
Ads with Extensions, Responsive Ads, Shopping Ads, Image Ads, Video Ads, App
Promotion Ads, Call-only Ads, Rich Media Ads.
The most common kind of search ad that includes a descriptive headline, website URL,
and a descriptive text like a call to action - Answers -Text Ads
Where can text ads show up? - Answers -Search Networks and Search Partners
Provides additional information to your text ad, such as your business's address or
phone number - Answers -Ads with Extensions
Where can Ad Extensions show up? - Answers -They can show on search networks
and display networks (depending on the extension)
The display networks offers ads that adjust to match the pages and apps that show
them. Viewers are more likely to see these ads because they blend in with the content
the viewers came for. These ads can go a long way to help build awareness, influence
consideration and drive action - Answers -Responsive Ads
Where can responsive ads show up? - Answers -Display Networks
In addition to an image, this kind of ad contains product and pricing information so that
users can get a strong sense of the product you're selling before they click on your ad.
They're ideal if you're managing a large inventory of products - Answers -Shopping Ads
, Where can shopping ads show up? - Answers -Google Shopping (select countries),
Google Search, Google Search Partners websites including YouTube and image search
in some countries if your campaign is set to include search partners
This kind of ad captures people's attention as they browse websites in the Google
Display Network - Answers -Image Ads
Where can image ads show up - Answers -The Search and Display Network. However,
image ads show on search partner networks and NOT Google Search
A standalone video ad or a video ad that runs inside another streaming video - Answers
-Video Ad
Where can video ads show up? - Answers -Search Network or Display Network.
However, video ads show on search partner networks and NOT Google Seach
This kind of ad sends your customers to an app store to download your app or include a
deep link directly into your app - Answers -App Promotion Ads
Where can app promotion ads show up? - Answers -They can show on the search or
display network
Allows your customers to call your business directly by clicking your ad. They're useful
for driving phone calls to your business from devices that can make calls - Answers -
Call-only Ads
Where can call-only ads appear? - Answers -Search Network
Engaging ad formats that often include animation or others types of motion - Answers -
Rich Media Ads
Where can rich media ads appear? - Answers -Display Network
What makes an ideal text ad? - Answers -Clear headline, intriguing descriptive text and
a call to action
What three parts are required for all text ads? - Answers -Headline, URL and
description
Why is the headline in a text ad so important? - Answers -People are most likely to
notice your headline text. Consider including at least one of your keywords in the
headline to make the ad even more relevant to the customer's search.
How many headline fields are available? - Answers -Two - 30 characters each
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