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Google AdWords Exam Questions and Answers
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Google AdWords Exam Questions and Answers
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Google AdWords Exam Questions andAnswers
What is Google AdWords? - Answers --allows business create simple, effective ads
-Adwords ads appear on the right side or above search listings
2 types of search results in response to user query - Answers -1) organic search results
(no payment)
2) search ads
True or False
The ranking of an organic search result has no bearing on the ranking of any sponsored
ad (and vice versa). - Answers -True
PageRank - Answers -measure of the importance of a page based on the incoming links
from other pages (3rd party web traffic)
Costs in AdWords - Answers -no minimum amount
set average daily budget
Bidding options - Answers -Cost-per-thousand-impressions (CPM)
Cost-per-click (CPC)
Cost-per-acquisition
objective of paying for CPM bid - Answers -increasing brand awareness
objective of paying for CPC bid - Answers -driving traffic to website
objecting of paying for CPA bid - Answers -conversions (i.e. purchasing, email list, etc)
Quality Score - Answers -Google's way of encouraging high-quality ads --> higher
quality score, lower the price per click
-basis for measuring the quality of keyword, ad, and determining CPCs
-determined by CTR, relevance of text, historical keywords performance, and other
relevancy factors
How to check quality score - Answers -Campaigns tab > Keywords tab > Qual.Score
(column on the right)
True/False
, you get different quality scores for different types of devices - Answers -true
True/False
If your competition bids higher than you, you CANNOT win a higher position at a lower
price - Answers -False
-can obtain through relevant keywords and ads
Relevance - Answers -targeting ads with user's interests
-uses "search targeting"
Keyword - Answers -words or phrases you choose that can trigger your ad to show on
search and other sites
Placements - Answers -to control where your ads appear (like on another
partner/google-owned site)
Image ad/Display ad - Answers -ads with photos or artwork
Video ad - Answers -ads with videos
campaigns & ad groups - Answers -campaign has daily budget and targeting
preferences --> 1 or more ad groups under campaign
Impressions - Answers -when an ad is displayed on Google or Google Network
Click - Answers -when a user clicks on the ad
Clickthrough rate (CTR) - Answers -a metric to show how ads are performing
(more relevant the ad --> higher the CTR)
CTR =( Number of ad clicks/Number of Impressions)x100
Cost-per-click (CPC) - Answers -default pricing model that charges you for each click
your ads receive
Maximum cost-per-click (max CPC) - Answers -highest amount that you're willing to pay
for a click on your ad
- for individual keyword or overall ad group
Cost-per-thousand impressions (CPM) - Answers -paying for views on ad (there's a max
CPM too)
-only avail for campaigns that target the "Display Network" (not Google search or search
partner sites)
First page bid estimates - Answers -metric that estimates the CPC bid needed for your
ad to reach the first page of Google search
-based on Quality Score & other competition
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