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Google AdWords Exam Questions and Answers

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Google AdWords Exam Questions and Answers

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  • November 9, 2024
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  • Exam (elaborations)
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Google AdWords Exam Questions and
Answers

What is Google AdWords? - Answers --allows business create simple, effective ads
-Adwords ads appear on the right side or above search listings

2 types of search results in response to user query - Answers -1) organic search results
(no payment)
2) search ads

True or False
The ranking of an organic search result has no bearing on the ranking of any sponsored
ad (and vice versa). - Answers -True

PageRank - Answers -measure of the importance of a page based on the incoming links
from other pages (3rd party web traffic)

Costs in AdWords - Answers -no minimum amount
set average daily budget

Bidding options - Answers -Cost-per-thousand-impressions (CPM)
Cost-per-click (CPC)
Cost-per-acquisition

objective of paying for CPM bid - Answers -increasing brand awareness

objective of paying for CPC bid - Answers -driving traffic to website

objecting of paying for CPA bid - Answers -conversions (i.e. purchasing, email list, etc)

Quality Score - Answers -Google's way of encouraging high-quality ads --> higher
quality score, lower the price per click
-basis for measuring the quality of keyword, ad, and determining CPCs
-determined by CTR, relevance of text, historical keywords performance, and other
relevancy factors

How to check quality score - Answers -Campaigns tab > Keywords tab > Qual.Score
(column on the right)

True/False

, you get different quality scores for different types of devices - Answers -true

True/False
If your competition bids higher than you, you CANNOT win a higher position at a lower
price - Answers -False
-can obtain through relevant keywords and ads

Relevance - Answers -targeting ads with user's interests
-uses "search targeting"

Keyword - Answers -words or phrases you choose that can trigger your ad to show on
search and other sites

Placements - Answers -to control where your ads appear (like on another
partner/google-owned site)

Image ad/Display ad - Answers -ads with photos or artwork

Video ad - Answers -ads with videos

campaigns & ad groups - Answers -campaign has daily budget and targeting
preferences --> 1 or more ad groups under campaign

Impressions - Answers -when an ad is displayed on Google or Google Network

Click - Answers -when a user clicks on the ad

Clickthrough rate (CTR) - Answers -a metric to show how ads are performing
(more relevant the ad --> higher the CTR)
CTR =( Number of ad clicks/Number of Impressions)x100

Cost-per-click (CPC) - Answers -default pricing model that charges you for each click
your ads receive

Maximum cost-per-click (max CPC) - Answers -highest amount that you're willing to pay
for a click on your ad
- for individual keyword or overall ad group

Cost-per-thousand impressions (CPM) - Answers -paying for views on ad (there's a max
CPM too)
-only avail for campaigns that target the "Display Network" (not Google search or search
partner sites)

First page bid estimates - Answers -metric that estimates the CPC bid needed for your
ad to reach the first page of Google search
-based on Quality Score & other competition

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