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Google Display Ad Certification Exam Questions and Answers
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Google Display Ad Certification Exam Questions and Answers
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Google Display Ad Certification ExamQuestions and Answers
What are the three core automation models that drive Smart Display campaigns? -
Answers -automated bidding, automated targeting, and automated creatives.
Automated bidding - Answers -Set a daily budget and then have Adwords automatically
adjust your bids to get the most clicks or conversions possible within your budget.
Automated targeting - Answers -Targeting optimizes where the campaign runs, which
means ads increasingly show where they'll get you the most business. Smart Display
campaigns drive remarketing and prospecting alike.
Automated creatives - Answers -Ads are automatically generated from the building
blocks you provide, like headlines, descriptions, logos, and images. They responsively
fit into almost all ad slots across Google Display ads.
What are the three marketing objectives that you be can choose from? - Answers -Build
awareness: Increase how well people know your brand.
Influence consideration: Encourage people to explore your products or services.
Drive action: Get sales or leads by motivating people to take action.
What are the two main types of ad formats you can leverage for your Display
campaign? - Answers -Responsive Display ads: Greater efficiency and scale
Uploaded ads (Image & AMPHTML): Greater control
Which is the following is not a component of Google Display ads' value proposition? -
Answers -Search
What is the main goal of a Display Campaign Marketing Objective? - Answers -To reach
a broad audience and maximize your brand exposure
What is an affinity audience? When is it used? - Answers -When you want to reach a
broad audience and maximize your brand exposure
What is an in-market audience? - Answers -people who are actively researching and
intending to buy new products or services.
What is a custom-intent audience? - Answers -Define and reach people that have intent
to purchase by entering keywords or URLs that best represent your audience.
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