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Google Search Certification Final Exam Questions and Answers
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Google Search Certification Final Exam Questions and Answers
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Google Search Certification Final ExamQuestions and Answers
Optimization Score is made up of over 50 recommendations to optimize Search
campaigns. True or False? - Answers -True
What factor wouldn't change an account's optimization score? - Answers -Renaming
campaigns
Wrong:
Changes in auction dynamics
Changes in tracked conversions
Shifts in spend mix
How does Google Ads generate responsive search ads? - Answers -Google Ads mixes
and matches headlines and description lines that have been provided.
You can provide up to 15 headlines and four descriptions for a single responsive search
ad.
How many ads should be implemented per ad group? - Answers -Three to Five
Which are the three required parts of a text ad? - Answers -Headline, description, URL
What is the hierarchy of a search account? - Answers -Account
Campaign
Ad Group
Ads
What is the key value proposition of Google Search campaigns? - Answers -Show your
ads when a customer is searching for your product or service
Which part of a Search ad isn't automatically generated by Dynamic Search Ads? -
Answers -Description Line
Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)? - Answers -Someone searching for the term I want to buy a black shirt
Someone searching for the term black button shirt
How can Google Ads help you advance your business goals? - Answers -All of the
above:
, By building awareness of your brand
By driving online, in-app, in-person, and over-the-phone sales
By influencing consideration of your products and services
Which of the following is a core benefit of Google Ads automated bidding? - Answers -
Auction-time bidding
Non-core benefits:
Machine learning
Time Saved
Depth of signals used and cross analysis
Which ad extensions can serve automatically? - Answers -SiteLinks, Callout, Structured
Snippets
Referred to as universal extensions
Why do search ad extensions matter? - Answers -They increase engagement and
influence ad quality
If an advertiser doesn't want to add remarketing tags to a website, why would Customer
Match be a good fit for them? - Answers -Customer Match relies on your own data
instead of a remarketing tag
True or false? Affinity Audiences allows advertisers to reach people who're actively
researching and intending to buy the products or services they offer. - Answers -True
Which of the following can be customized with audience signals to make Search
campaigns more efficient? - Answers -Keywords
What are the three main factors that determine ad quality? - Answers -Expected
clickthrough rate, landing page experience, and ad relevance
Which attributes describe a good landing page experience? - Answers -Easy to
navigate
Relevant and original content
Transparency about your business
Marketing Goal: You're focused on driving phone calls to your business - Answers -
Extension: Call Extension
Marketing Goal: You're interested in directing people to specific pages on your website -
Answers -Extension: Sitelink Extension
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