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Mizzou Marketing 3000 Exam 3 Questions And Correct Answers
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Mizzou Marketing 3000 Exam 3 Questions AndCorrect Answers
What's associated with automatic vending? - ANSWER Routine decision making
For the university, the Variable cost of adding another student to the class is - ANSWER
Next to nothing
Benefits of _____ as a channel include matching or exceeding the convenience of
catalogs, providing a great deal of info about products, and collecting info about how
customers shop - ANSWER the internet
Involves customers paying for all shipping costs from the factory to the destination -
ANSWER FOB origin pricing
Level of importance of new product development at apple - ANSWER extremely
important
Demand is likely to be most sensitive to price increases - ANSWER one brand of soda
Flexible pricing strategy - ANSWER candy corn for halloween
Most important desired result from brainstorming is to produce - ANSWER large
quantity of ideas
Julia wants firm to leading brand in the US market, when adopting share pricing
strategy, she knows from studying consumer brands that - ANSWER rarely is lowest
price offering the dominant brand in the market
, International supply chains add layers of complexity to the flow of info merchandise, and
payments. Neiman Marcus has been able to develop expedited shipments through
customs, which gives it an advantage in having the most up to date merchandise by: -
ANSWER using internet based info systems to ensure all paperwork and documentation
are properly prepared on time
Favors penetration pricing strategy - ANSWER presence of standards issue
NOT an activity carried on in a distribution center - ANSWER distributing paychecks and
paystubs for retail employees
Stage of product life cycle associated with competition coming mainly from substitute
goods outside the product class - ANSWER decline
Favors skimming pricing strategy - ANSWER high degree of technological change
Some people don't like using debit cards because they prefer cash or have a bad credit
history but doesn't mean they can't afford your product. If you want your product to
appear to these customers, which channel would be the focus of your attention -
ANSWER Store channel
Legal discriminatory pricing - ANSWER -VS Charging more for items on west coast then
in Missouri
-senior citizens and students getting discounts
-car dealer charging one person more than another
(ALL OF THE ABOVE)
Example of product in growth stage of product life cycle - ANSWER -Cell phones
-Credit cards
-3D movies
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