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MNM4801-54141362-PORTFOLIOStudent Name: Fatima Zoutenberg
Student Number: 54141362
Unique Number: 772447
Module: Contemporary Issues in Marketing
Module Code: MNM4801
Year module
Assignment Three: Portfolio
Date: 11 December 2018
pg. 1
, MNM4801-54141362-PORTFOLIO
MNM4801- Contemporary Issues in Marketing
Year Module- Assignment 3
I, the undersigned, hereby declare that this is my own & personal work,
except where the work(s) or publications of others have been acknowledged
by means of reference techniques.
I have read & understood Tutorial Letter CMNALLE/301 regarding
technical & presentation requirements, referencing techniques &plagiarism
(University of South Africa 2015:7).
My Name: Fatima Zoutenberg
My Student Number: 54141362
Unique Assignment Number: 772447
Date: 11 December 2018
Witness: Kashifa Dheopursad
pg. 2
, MNM4801-54141362-PORTFOLIO
Contemporary Issues in Marketing Portfolio
Table of Contents
1 INTRODUCTION ....................................................................................................................................... 4
2 BRAND REPUTATION ............................................................................................................................. 4
2.1 Definition ............................................................................................................................................... 4
2.2 Importance ............................................................................................................................................ 4
2.3 Marketing Manager of UNISA strategies- Brand Reputation ............................................................. 5
2.3.1 Strategy 1 ........................................................................................................................................... 5
2.3.2 Strategy 2 ........................................................................................................................................... 6
2.3.3 Strategy 3 ........................................................................................................................................... 6
2.3.4 Strategy 4 ........................................................................................................................................... 7
2.3.5 Strategy 5 ........................................................................................................................................... 7
3 OMNI-CHANNEL ...................................................................................................................................... 8
3.1 Definition ............................................................................................................................................... 8
3.2 Importance ............................................................................................................................................ 8
3.3 Marketing Manager of UNISA strategies- Omni-channel ................................................................... 9
3.3.1 Strategy 1 ........................................................................................................................................... 9
3.3.2 Strategy 2 ........................................................................................................................................... 9
3.3.3 Strategy 3 ........................................................................................................................................... 9
3.3.4 Strategy 4 ......................................................................................................................................... 10
3.3.5 Strategy 5 ......................................................................................................................................... 10
4 AFRICANISATION .................................................................................................................................. 11
4.1 Marketing Manager of UNISA strategies- Africanisation ................................................................. 12
4.1.1 Strategy 1 ......................................................................................................................................... 12
4.1.2 Strategy 2 ......................................................................................................................................... 12
4.1.3 Strategy 3 ......................................................................................................................................... 12
4.1.4 Strategy 4 ......................................................................................................................................... 12
4.1.5 Strategy 5 ......................................................................................................................................... 13
5 VIRAL MARKETING ............................................................................................................................... 14
5.1 Definition and importance.................................................................................................................. 14
5.2 Advantages and reasons of Viral Marketing and examples ............................................................ 15
6 IMPORATANCE OF KEEPING ABREAST WITH CONTEMPORARY ISSUES ...................................... 17
6.1 Definition of contemporary issues .................................................................................................... 17
6.2 Keeping abreast with contemporary issues ..................................................................................... 17
7 CONCLUSION ........................................................................................................................................ 20
SOURCES CONSULTED ........................................................................................................................... 21
pg. 3
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