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MKG 420 EXAM 4 WITH COMPLETE SOLUTION
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MKG 420 EXAM 4 WITH COMPLETE SOLUTION...
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MKG 420 EXAM 4 WITHCOMPLETE SOLUTION
Effective sampling program - ANSWER expected to have short purchase
cycles
divisible
of relatively low unit value
extreme couponing - ANSWER the activity of merging shopping skills with
coupon use in an effort to save as much money as possible while shopping
trade shows - ANSWER used to display companies product lines
real time data - ANSWER available from computerized checkout scanners
that make it possible for retailers to monitor promotions and track the
results they yield on a daily basi
attribution theory - ANSWER when no external incentive is available
consumers attribute their purchase behavior to favorable feelings about a
brand
loyalty programs - ANSWER encourage consumers to use products on a
continual basis
trade allowances - ANSWER offered by manufacturers to encourage retailers
and wholesalers to promote their product
sales promotion trap - ANSWER when several competitors use promotions
extensively
, spiral
planograms - ANSWER configurations of products that occupy a shelf section
in a store are referred to as
consumer franchise building promotions - ANSWER sales promotion
activities that commuicate distinctive brand attributes and contribute to the
development and reinforcement of brand identity
sampling - ANSWER helps consumers to experience a product directly
most expensive way to generate trial
ingredient sponsored cooperative advertising - ANSWER helps establish end
products that include a companys materials and ingredients
goal of self liquidating premiums - ANSWER cover costs and offer value
price off deals - ANSWER sales promotions wherein the price of a brand is
reduced and which are typically offered right on the package through
specially marked price packs
used to attract price sensitive consumers
account specific marketing - ANSWER manufacturers associate with
individual retailers to develop a customized promotion that achieves mutual
objectives
coupons - ANSWER the most widely used sales promotion technique
freestanding inserts - ANSWER four color multipage printed advertising
booklets that contain consumer packaged goods coupon offers delivered
with newspapers
non franchise building promotions - ANSWER modeled to accelerate the
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