MKTG 371: CHAPTER 9 EXAM QUESTIONS AND ANSWERS VERIFIED
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Course
MKTG 371
Institution
MKTG 371
MKTG 371: CHAPTER 9 EXAM QUESTIONS AND ANSWERS VERIFIED
A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.
A) time pressure
B) sales interactions
C) product disposal
D) point-of-purchase stimuli
A
According to the consume...
A typical antecedent state that a consumer might experience as he or she approaches the purchase
environment is ________.
A) time pressure
B) sales interactions
C) product disposal
D) point-of-purchase stimuli
A
According to the consumer behavior model presented in the text, the ________ includes the shopping
experience, point-of-purchase stimuli, and sales interactions.
A) antecedent state
B) postpurchase process
C) cognitive process
D) purchase environment
D
Which of the following is considered a postpurchase process?
A) the shopping experience
B) mood
,C) consumer satisfaction
D) shopping orientation
C
A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical
environment makes one feel.
A) postpurchase process
B) purchase process
C) consumption situation
D) psychological situation
C
The day reconstruction method requires a respondent to ________.
A) dispose of any unused product during a specified period of time
B) keep a record of everything he or she recycled during the month
C) try to remember what he or she did a month ago on the same day of the week
D) keep a diary of everything he or she did during the day
D
Others who are present in a consumer's physical and social environment when purchases are made
are called ________.
A) co-consumers
B) by-standers
C) purchase competitors
D) challengers
, A
Which of the following is an unpleasant psychological state?
A) density
B) arousal
C) crowding
D) expectancy
C
Most Americans will state that they are always rushed for time even though many people have
opportunities for leisure. This perception is referred to as ________.
A) time poverty
B) the leisure paradox
C) psychological time
D) circular time
A
Which dimension of psychological time includes the categorization of "time for me"?
A) temporal orientation dimension
B) planning orientation dimension
C) social dimension
D) polychronic dimension
C
A ________ orientation dimension distinguishes between people who prefer to do one thing at a time
and those who have multitasking timestyles.
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