MKTG 371 QUIZ 4 AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED
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Course
MKTG 371
Institution
MKTG 371
MKTG 371 QUIZ 4 AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED
Perception and branding in the real world
- Brands spend a lot of time zeroing in on the right audience and messaging to match.
- Sometimes, a course correct to attract new buyers can be a short-term, playful reminder over a comprehens...
- When I ask something of you, I give something up to get a Yes from you
- "Door in the face technique"
- Whatever you want, ask more than that
Consistency
- Share intended behavior with someone who will hold you accountable and once you
out it out there you will hold yourself more accountable
- Pre-commitment
Liking
More likely to say Yes to people we like:
Attractive
Similar to us
Corporate
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