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Intro to Business Final Exam UNH Study Guide Solutions Stage 6 - ANSWER-Business Intelligence and Data-driven Decision Making Data-driven decision making - ANSWER-An organizational process to gather and analyze relevant and verifiable data and then evaluate the results to guide business strateg...

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  • November 11, 2024
  • 17
  • 2024/2025
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Intro to Business Final Exam UNH Study

Guide Solutions


Stage 6 - ANSWER✔✔-Business Intelligence and Data-driven Decision Making


Data-driven decision making - ANSWER✔✔-An organizational process to gather and analyze relevant and

verifiable data and then evaluate the results to guide business strategies.


Value of Data - ANSWER✔✔-Shows the profitability of the company


Improve planning by viewing expenses individually as a percentage of total sales


Compare to prior months to reveal trends


Make changes to increase profitability


data and statistics - ANSWER✔✔-types of evidence: facts and statistics collected together for reference

or analysis; numerical data or information


Key performance indicators (KPIs) - ANSWER✔✔-Quantifiable measures of performance used to gauge

progress toward strategic objectives or agreed standards of performance.


"16 cognitive biases that can kill your decision making" - ANSWER✔✔-Confirmation bias: we believe

what we want to believe by favoring information that confirms preexisting beliefs or preconceptions.

This results in looking for creative solutions that confirm our beliefs rather than challenge them, making

us closed to new possibilities.




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Conformity bias: choices of mass populations influence how we think, even if against independent

personal judgments. This can result in poor decision making and lead to groupthink which is particularly

detrimental to creativity as outside opinions can become suppressed leading to self-censorship and loss

of independent thought.


Authority bias: favoring authority figure opinions ideas within innovation teams. This means that

innovative ideas coming from senior team members trump or better all others, even if other concepts,

ideas, and inputs could be more creative and relevant to problem-solving.


Loss-aversion bias: once a decision has been made, sticking to it rather than taking risks due to the fear

of losing what you gained in starting something and wishing to see it finished. We also attach more value

to something once we have made an emotional investment in it. A consequence of effort, time and

energy put into creative thinking, team members can become biased and become emotionally attached

to their outcomes. To remedy this, the 11th commandment: "thou shalt not fall in love with thy

solutions".


False causality bias: citing sequential events as evidence the first caused the second. This can occur

within the Design Thinking empathize phase where you are intentionally seeking confirmation of

causality between what people say vs. what they do, leading to taking the wrong problems or needs

forward to solve.


Action bias: when faced with ambiguity (creative fuzzy-front-end) favoring doing something or anything

without any prior analysis even if it is count


Stage 7 - ANSWER✔✔-Operations- Bringing a Product to Market


Operations Management - ANSWER✔✔-focuses on managing the production and delivery of an

organization's products or services more effectively


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3 Primary Decision of Ops - ANSWER✔✔-Production planning (Design)


Production control (Management)


Improving production and operations (Improvement)


Production types - ANSWER✔✔-Mass production, customization, and mass customization


Critical Path Method (CPM) - ANSWER✔✔-a project-management tool that illustrates the relationships

among all the activities involved in completing a project and identifies the sequence of activities likely to

take the longest to complete


"The Next Manufacturing Revolution is Here" , Olivier Scalabre - ANSWER✔✔-the answer to this

economic slowdown lies in the merging of two major forces: the existing manufacturing system and the

birth of large scale technological innovations.


"Global Supply Chains in a Post-Pandemic World" (HBR) - ANSWER✔✔-(no access cause out of free

articles) A massive risk in reactivitating these chains and how the chains suffered dearly during the

pandemic


Stage 8 - ANSWER✔✔-Selling to Customers


Promotional Goals - ANSWER✔✔-informing, persuading, reminding, connecting


Promotional Mix - ANSWER✔✔-the combination of promotional tools—including advertising, public

relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill

the organization's overall goals


Integrated Marketing - ANSWER✔✔-coordination of all promotional activities to produce a unified,

customer-focused promotional message


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