AMA PCM Digital Marketing Exam Questions And Answers
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Course
AMA PCM 5
Institution
AMA PCM 5
AMA PCM Digital Marketing Exam Questions And Answers
What are long-tail keywords? - answersA. Competitive keywords that show a long list of search results
B. General search phrases that will attract a large amount of visitors to your site
C. Descriptive keywords used in less-common variations ...
AMA PCM Digital Marketing Exam Questions
And Answers
What are long-tail keywords? - answers✔✔A. Competitive keywords that show a long list of
search results
B. General search phrases that will attract a large amount of visitors to your site
C. Descriptive keywords used in less-common variations that help attract targeted customers
to your site
D. None of the above
Answer - C. (Descriptive keywords used in less-common variations that help attract targeted
customers to your site)
Which of the following steps is NOT included when reviewing a keyword list? -
answers✔✔A. Collecting the keywords that peoples search most or all of the time.
B. Clarifying the target audiences
C. Identifying demographic Characteristics
D. Removing untargeted keywords
Answer - C. (Identifying demographic characteristics)
In terms of different tools for keyword research, which of the following can help you rank
specific keywords, show what your competition is doing, and outline available opportunities?
- answers✔✔A. Raven Tools
B. Moz
C. SEMrush
D. Keyword Discovery
What kind of information CANNOT be obtained from a keyword context? - answers✔✔A.
The type of competition an the words other sites are favoring
B. The words search engines are automatically putting together in terms of synonyms
C. Searchers' specific types of preferences
D. The order in which people use search terms and the order reflected in the results.
Answer - A. (The type of competition and the words other sites are favoring)
True of False: A page's scanability is crucial for maintaining the attention of and connection
with searchers - answers✔✔A. True
B. False
Answer - A. (True)
Which of the following options is NOT helpful in increasing the scanability of your web
page? - answers✔✔A. Rewriting content to gain more conciseness
B. Formatting for better scanning
C. Adding "promotional" language
D. Planning for fixation points (keywords)
Answer - C. (Adding "promotional" language)
True or False: Keywords are the foundational building blocks of any online marketing
strategy that provide market intelligence and information; however, they have no impact on
offline marketing - answers✔✔A. True
B. False
Answer - B. (False)
What HTML tag can be set to display description text under the title of a page listed in search
engine results? - answers✔✔A. <meta>
Understanding how a search engine works is critical for developing a keyword strategy.
Which of the following steps does NOT correctly describe how a search engine works? -
answers✔✔A. Consumers visit your website and download the available content
B. Consumers find your website through a link on another website
C. Consumers find a page through a link on another website
D. Consumers download that page and find links to other pages on your website
Answer - A. (Consumers visit your website and download the available content)
Which of the following is the most effective way to measure SEO performance? -
answers✔✔A. Using web analytics tools to understand the search keywords that led visitors
to your site
B. Measuring the increase in cost for competitive paid search keywords
C. Measuring the number of mentions you are receiving on social media through the use of
search engines
D. Calculating the number of pages that have been indexed by search engines.
Answer - A. (Using web analytics tools to understand the search keywords that led visitors to
your site)
True of False: Keywords represent how people engage in short-format thinking as a means to
summarize their needs when typing into a search engine. - answers✔✔A. True
B. False
Which of the following options correctly describes the components of the keyword life cycle?
- answers✔✔A. Find Keywords - match searcher to your business
B. Evaluate Keywords - determine which are important
C. Prioritize Keywords - determine which to deliver to the right customer
D. Measure Keywords - ensure the right words go to the right searcher
E. All of the above
Answer - E. (All of the above)
In terms of the navigation for keywords, which of the following options should navigation
NOT do? - answers✔✔A. Group terms and words according to categories
B. Provide context for the search engines
C. Categorize according to research
D. Develop concise and clear category names
Answer - B. (Provide context for the search engines)
Which of the following can have an impact of SEO? - answers✔✔A. The format of a page's
URL
B. The structure of a website's pages
C. The quality of content contained on a page
D. Only B&CE. All of the above
Answer - E. (All of the above)
People look for more singular phrases when they engage in which option? - answers✔✔A.
Shopping
B. Gathering Information
C. Getting ready to buy
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