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BUSA Practice quiz questions and Answers
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BUSA Practice quiz questions and Answers
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BUSA Practice quiz questions and AnswersWhich of the following best defines the term "stuck in the middle" Correct Ans-A: It means
that the firm's cost structure is not low enough to allow it to attractively price its products and
that its products are not sufficiently differentiated to create value for its target customer
Southwest airlines has used unique decisions to shape its competitive advantages, including
short-haul flights, standard equipment, no-frills service, no bub-and-spoke network, and direct-
to-consumer ticketing. To implement the strategy, southwest had effectively configured its value
chain and consistently invested in technologies and processes to ensure efficiencies.These are
all characteristics of which business level strategy? Correct Ans-A: Cost leadership
Analyzing the internal environment enables a firm to determine what it can do by identifying
resources, capabilities, and core competencies in the internal organization. (T/F) Correct Ans-
A:True
Resources are the source of capabilities, some of which lead to the development of core
competencies; in turn, core competencies lead to competitive advantage (T/F) Correct Ans-A:
True
All of the following are tangible resources EXCEPT: Correct Ans-A: A firms reputation
Capabilities may be costly to imitate if firms have unique and valuable organizational cultures,
which are casually ambiguous and socially complex (T/F) Correct Ans-A: True
, Which of the following is NOT a criteria affecting the sustainability of a core
competence? Correct Ans-A: the Length of time the core competence has existed
In value chain analysis, ________ is a tool for learning which companies are most effective at
performing specific activities Correct Ans-A: Benchmarking
A firm should outsource only activities where it cannot create value or where it is at a
substantial disadvantage compared to its competitors Correct Ans-A: true
In Value chain analysis, companies must also monitor how the activities impact customer
experience. According to research cited in the lecture notes, what impacts customer loyalty the
most? Correct Ans-A: Customer loyalty has more to do with how well companies deliver on
basic promises, rather than exceeding service expectations
The three parts of the external environment that affect a firms strategic actions are: Correct
Ans-A:General, Industry, and Competitor
The Environmental segments that make up the general environment typically will NOT
include Correct Ans-A: Substitute products or services
The five forces model expands the scope of competitive analysis beyond direct competitors (i.e.
rivals) to include buyers and suppliers who may also be a source of competition (T/F) Correct
Ans-A: True
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