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BBB4M - Ch7 - International Marketing Exam Questions with Complete Answers
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BBB4M - Ch7 - International Marketing Exam Questions with Complete Answers
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BBB4M - Ch7 - International MarketingExam Questions with Complete Answers
Marketing - Answer-the sum total of all the activities involved in getting goods and
services from the original producer to the ultimate consumer, including:
mkt research - collecting, analyzing, and interpreting data
Product Development
Pricing
Advertising & Promotion
Sales
Logistics - the flow of goods / services in and out of the organization/supply chain mgmt
Main purpose of marketing - Answer-sell the output of production
4 Ps - Answer-Product, Price, Place, Promotion
2 C's - Answer-Consumer and Competition
Product - Answer-what is for sale
- often sold outside of Canada, must be modified to adapt to foreign culture, language,
or laws
Product Modifications - Answer--package weights, colours, legal requirements,
language, labelling, ingredients style
Package Weights - Answer-may be changed for imperial vs metric
Package colour - Answer-symbolic meaning varies by culture
-white in China/India = death, N.Am = purity
Legal requirements - Answer-for packaging change by country
ex) taxes on environmentally harmful products
Language - Answer-packages may have to be translated into different, sometimes two
languages (Canada, Switzerland, India)
Labelling - Answer-different rules
ex) ingredient and food-value labelling, product warning (ex. In California, cars must
come with label that shows vehicle's global warming score; lettering on food labels in
US must be at least 1.6 millimetres high)
, Ingredients - Answer-many countries have strong taboos against certain ingredients/
products (pork, nuts, gluten, alcohol) - must be modified.
Style - Answer-packaging that is cool/fashionable in some places may be embarrassing
in others
Place - Answer-where the product is sold and is dependant on the customer. B2B or
B2C
Short Distribution Chain - Answer-Product sold directly from producer to consumer
Intermediaries - Answer-middlemen - importers, wholesalers, retailers
Importer - Answer-helps with entry into new countries, provides info about border
crossing, cultural differences, and legal requirements
Wholesaler - Answer-purchases in bulk from a variety of sources, warehouse the goods,
and then resells to retailers or businesses
Retailer - Answer-sell directly to consumer (supermarkets)
Specialty Channels - Answer-vending machine, e-business, tradeshow
Vending Machine - Answer-one of the most successful worldwide; in Japan there are
5.5 million vending machines
Tradeshow - Answer-important for IB.
a collection of manu/distributors rent space and setup booths to sell their products.
Saves $$$ and time in travel.
E-business - Answer-online mktg, now a business in anywhere can be IB! (ex: Airbnb,
Amazon)
Most businesses (place) - Answer-combined e-distribution (using businesses like
Shopify) with retail operations (ex. MEC, Roots, Walmart, etc.)
Licensing agreement - Answer-contract giving someone the right to use a patent/
trademark.
Manufacturers pay the owner of trademark a fee, usually a royalty.
3 types - manufacturing, distribution, franchising
Manufacturing Agreement - Answer-the rights to manufacture a product
Distribution Agreement - Answer-the rights to sell a product
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