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BBB4M Unit 3 Test Questions and Answers
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BBB4M Unit 3 Test Questions and Answers
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BBB4M Unit 3 Test Questions andAnswers
Globalization positive effect - Answer-Outsourcing
Lower prices
Improved human rights
Increased productivity
Innovation
Better jobs
Increased capital flow
Globalization negative effect - Answer-Lost Canadian jobs
Fear of lost jobs
Loss of Canadian productivity
Exploitation of cheap labour
increased pollution
unhealthy products
spread of disease
increase in the income gap
influence of multinational corporations (MCN's) on Governments
Globalization strategies 1. Global strategy - Answer-world one big market and all people
want same product and respond in a similar way.
does not respond to individual cultures, products uniform around world.
EX. Clothing companies
Globalization strategies 2. Multi domestic strategy - Answer-customize
products/marketing for local culture. effective when cultural differences are prominent
and less political and exchange rate risks
ex. Mcdonalds
Globalization strategies 3. Transnational strategy - Answer-combines both strategies,
respects needs of local market, manufacturing takes place at least expensive source
and HR and marketing take place at local level
EX. Coke
NAFTA - Answer-North American free trade agreement.
Eliminates tariffs and other trade barriers, and promotes fair competition among the 3
countries.
ADVANTAGES: Quadrupled trade between the three countries, higher paid jobs
created in Canada and increased market competition allows more choice for
consumers. Businesses better access to raw materials, talent, capital, and tech.
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